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Vrinda International

WEB ANALYTICS DEVELOPER – B2B DIGITAL ANALYTICS

Posted 9 days ago
1300K - 1400K per year
5-10 years experience
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AI Summary

The developer will implement, configure, and optimize end-to-end digital measurement solutions including GA4, GTM, and server-side tracking. They are responsible for integrating analytics with CRM and BI platforms while ensuring data quality and governance across customer journeys.

 HIRING | WEB ANALYTICS DEVELOPER – B2B DIGITAL ANALYTICS

 Location: Remote
 Experience: 5+ Years
 Shift: 1:30 PM – 10:30 PM IST
 Budget: ₹1.3 LPM
 Employment Type: Contract

 ROLE OVERVIEW

We are looking for a hands-on Web Analytics Developer to manage and enhance end-to-end digital measurement for B2B platforms, covering analytics, tagging, server-side tracking, data integration, and reporting.

 MUST-HAVE SKILLS

 Google Analytics 4 (GA4) Google Tag Manager (GTM) & Server-Side GTM (sGTM)
 BigQuery & SQL
 JavaScript, HTML & APIs
 Data Layer & Event/Conversion Tracking
 Consent Management & OneTrust
 First-Party Data & Identity Resolution
 Browser Developer Tools & Network Debugging
 CRM/Analytics Data Integration
 Troubleshooting ad blockers, cookies & privacy restrictions

KEY RESPONSIBILITIES

• Implement, configure & optimize GA4/GTM/sGTM
• Build tracking for leads, conversions, campaigns & customer journeys
• Integrate GA4, BigQuery, CRM & BI platforms
• Define data-layer specifications and tracking standards
• Validate, monitor & troubleshoot analytics data
• Improve measurement accuracy across browsers, cookies & privacy controls
• Establish analytics governance and data-quality processes
• Collaborate with Marketing, Product, Sales, IT & Data teams

 GOOD TO HAVE

Salesforce Data Cloud, CDP, Salesforce/CRM integrations, B2B lead-generation analytics, digital marketing analytics, GCP/Azure and relevant Google Analytics certifications.

Key Focus: GA4 | GTM | sGTM | BigQuery | SQL | JavaScript | OneTrust | Data Layer | First-Party Data | CRM | B2B Analytics



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