VP, Partnership Marketing

Who We Are:

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

The Role and What You’ll Do:

TKO is seeking a strategic, forward-thinking VP of Partnership Marketing to join our Global Partnerships team, with a dedicated focus on PBR. This executive will lead the development and execution of integrated marketing and commercial strategies across a portfolio of partners to drive brand and business growth for PBR and across TKO's global portfolio. This person will serve as a strategic architect and drive revenue, while overseeing a team of professionals that will manage commercial partnerships across PBR's properties, events, and team ecosystem. This leader will drive innovation and evolve the Partnerships Marketing function into a best-in-class, consultative, and insight-led discipline.

 

• Strategic Leadership & Commercialization
  • Develop and implement integrated marketing and commercial strategies that enhance monetization, brand value, and market position for PBR and across TKO's portfolio.
  • Collaborate across Global Partnerships and PBR stakeholders to support commercial initiatives, including planning, integration, and collaboration across the function.
  • Present strategic initiatives to executive leadership, articulating ROI, growth impact, and cross-functional opportunities.
  • Stay ahead of market trends and competitive dynamics across sports, entertainment, and brand partnerships to inform future strategy and innovation.
• Portfolio Management & Business Growth
  • Lead the end-to-end management of commercial partnerships across PBR's properties, events, and team ecosystem to deliver on partners' brand and business goals.
  • Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with PBR business objectives, while delivering consultative solutions that leverage PBR's unique properties and the power of the TKO enterprise.
  • Drive revenue by leading all renewals, upsells, and cross-sells for PBR while unlocking new revenue opportunities.
  • Support marketing and commercial orchestration across Sales, Partnerships Marketing, Marketing Solutions, Revenue Management, Operations, and PBR's marketing, events, and team partnership stakeholders to ensure cohesive strategic execution.
  • Collaborate with Analytics and Finance to develop performance measurement frameworks and generate insights that drive business decisions.
  • Act as a central connector across teams to ensure alignment on priorities, timelines, and partner deliverables across PBR and Global Partnerships.
  • Support communication and collaboration across Global Partnerships and PBR's broader stakeholder community.
• Transformation & Capability Building
  • Lead the transformation of the PM function from transactional servicing to consultative, insight-driven strategic marketing for PBR partners.
  • Design and implement a PM curriculum focused on best-in-class account management, PBR partnership activation, and long-term partner growth strategies.
  • Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization, with a focus on PBR's growth and evolution.
  • Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment.

 

 

You Have These:

• 15+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, media, or brand partnerships.
• Demonstrated success in leading cross-functional strategic initiatives and driving organizational change.
• Deep understanding of brand partnerships, partnership marketing, commercialization, and client service models.
• Strong financial acumen and analytical capability.
• Exceptional executive communication and stakeholder management skills.
• Experience building and mentoring high-performing teams.
• Bachelor’s degree in Business

TKO EEO Statement:

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.