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The Manager of Spanish-Language Marketing will build, execute, and scale end-to-end lead generation programs across Google Ads and social media platforms. They will manage significant media budgets, oversee creative production, and analyze performance data to meet specific cost-per-lead and revenue targets.
This is a remote position.
Westwise Group is a performance marketing company that generates high-intent legal leads for attorneys and law firms across the United States. We run data-driven paid media campaigns that connect injured and underserved consumers with the legal representation they need — at scale, and with measurable outcomes for our law firm partners.
The U.S. Hispanic market represents one of our largest untapped opportunities, and we are making a serious investment to serve Spanish-speaking consumers with the same quality of lead generation we deliver in English today.
We are hiring a Manager of Spanish-Language Marketing to build, run, and scale Westwise's Spanish-language lead generation programs end to end — strategy, execution, and performance — across Google Ads and a growing portfolio of social channels, starting with Meta (Facebook and Instagram).
Monthly media spend under this role's management is projected at $500K to $1M+, with clear direct-response targets: cost-per-lead, lead-to-retained-case conversion, and revenue per lead. You will work inside Westwise's proprietary in-house ad tech platform (training provided) and report directly to the Chief Marketing Officer.
This is a hands-on, IC role designed for someone who wants to own a function, not just execute a plan handed down to them. The right person is a native Spanish speaker who understands the nuance and cultural specificity of the U.S. Hispanic consumer — especially around legal, health, and personal-injury topics — is fluent in English, and has a proven direct-response track record.
Own Spanish-language paid search. Build, launch, optimize, and scale Google Ads campaigns targeting U.S. Hispanic audiences searching for legal help. Full responsibility for CPL, lead quality, and volume targets.
Lead our expansion into paid social. Stand up and scale Spanish-language Meta (Facebook / Instagram) campaigns from day one, with room to add TikTok, YouTube, and other channels as we grow.
Run our proprietary ad tech. Learn and operate Westwise's in-house ad platform as the primary tool for campaign management, bidding, routing, and reporting. Partner with engineering to shape the roadmap based on what you need in the field.
Write and direct Spanish creative. Produce or oversee Spanish-language ad copy, headlines, landing pages, and creative briefs. We want cultural fluency, not translation — this is especially critical in legal categories where trust and clarity drive conversion.
Manage a significant media budget. Deploy $500K–$1M+ per month across channels with discipline, clear pacing, and a bias toward incremental lift in qualified leads.
Obsess over lead quality, not just lead volume. Partner with our intake and client-services teams to tie campaign performance back to retained cases and revenue — not just form fills.
Measure everything. Build reporting dashboards, analyze performance, and present weekly results and recommendations to the CMO and leadership.
Test relentlessly. Run a structured testing roadmap — audiences, creative, landing pages, offers, intake flows — and kill what does not work.
Stay inside the lines. Work with legal and compliance to ensure all Spanish-language advertising meets attorney advertising rules and platform policies across the states we serve.
Native Spanish speaker. Spanish is your first language. You think, write, and sell in Spanish at a native level, with a strong feel for the U.S. Hispanic market specifically.
Fluent in English. You can collaborate, present, and write fluently in English with a cross-functional U.S. team.
5–7 years of performance / direct-response marketing experience. You can hit the ground running. This is not a role for someone still learning the fundamentals.
Deep Google Ads expertise. You have personally built, scaled, and optimized Google Ads accounts (Search, Performance Max) with meaningful budgets and direct-response goals.
Hands-on Meta Ads experience. You have run Facebook / Instagram campaigns at scale and understand the current state of Meta's targeting, creative, and measurement.
Strong Excel / Google Sheets skills. Pivot tables, lookups, and building your own performance models are second nature. You do not wait for someone else to pull the numbers.
Direct-response mindset. You are comfortable being measured on CPL, lead quality, and downstream revenue — and you prefer it that way.
Bias for action and ownership. You have run a channel or function where the results were clearly yours.
Lead generation experience, especially in legal, insurance, healthcare, or other regulated verticals.
Familiarity with attorney advertising rules and FTC guidelines for lead gen.
Experience working inside a proprietary or custom-built ad tech platform.
GA4 proficiency and comfort reading attribution data.
Basic SQL or comfort pulling your own data.
Experience with TikTok, YouTube, or programmatic display.
First 30 days: Onboarded into Westwise's proprietary ad tech platform. Auditing current Spanish-language paid search performance and identifying the top three optimization opportunities.
First 90 days: Owning Google Ads Spanish-language campaigns end to end. First Meta test campaigns live and reporting against CPL and lead-quality targets.
First 6 months: Scaled Spanish-language spend meaningfully against performance targets. Established a testing cadence and a reporting rhythm the CMO and law firm partners rely on.
This role is fully remote within the United States, or hybrid out of our Los Angeles office for candidates who prefer some in-person time. You must be authorized to work in the U.S.; we are not sponsoring visas for this role.
Base salary range: $125,000 to $175,000, commensurate with experience. This role is also eligible for a performance bonus tied to campaign results.
Westwise Group offers medical, dental, and vision coverage, 401(k), paid time off, and a professional development budget.
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