Virtual Assistant (Hybrid Marketing & Web Support VA)

About the Client

Her work integrates executive coaching, coach development, and organisational development to support sustainable growth in mindset, behaviour, culture, and leadership effectiveness.

She works with:

• Senior leaders and executives
  
• Emerging leaders and high-potential talent
  
• Leadership teams and organisations in transition, scaling, or transformation
  
• Individuals seeking executive or career coaching
  

Her approach is highly partnership-driven, grounded in curiosity, challenge, and empathy, enabling clients to translate insight into meaningful action and measurable progress.

Role Overview: Virtual Assistant (Hybrid Marketing & Web Support VA)

Is seeking a highly capable Virtual Assistant (VA) to support her in establishing and growing her personal coaching brand online.

This is a hybrid role combining website development, content creation, LinkedIn optimisation, and lead generation support.

The ideal VA will act as a strategic digital partner who can help shape her online presence while ensuring consistency in voice, messaging, and professional identity.

Key Responsibilities

1. Website Development & Management
   

• Build a new website from scratch (no existing website)
  
• Recommend and implement a suitable platform (e.g. WordPress or equivalent user-friendly CMS)
  
• Create a clean, simple, professional coaching website structure, including:
  
• Home
  
• About / Biography
  
• Services / How I Help
  
• Testimonials / Recognition
  
• Insights / Blog / Articles / Books section
  
• Contact / Booking page
  
• Ensure website is:
  
• Easy for client to update independently (monthly updates preferred)
  
• Minimal maintenance after launch
  
• Visually clean, crisp, and professional
  
• Upload and structure client-provided content
  
• Ensure SEO basics are applied for visibility and lead generation
  

1. LinkedIn Profile Optimisation & Content Support
   

• Reframe and optimise LinkedIn profile for executive coaching positioning
  
• Develop a clear personal brand narrative aligned with her coaching values
  
• Create engaging LinkedIn content including:
  
• Thought leadership posts
  
• Coaching insights
  
• Leadership and OD content
  
• Build a content rhythm/strategy (weekly or monthly cadence)
  
• Maintain UK English tone and grammar standards
  

1. Lead Generation & Outreach Support
   

• Support early-stage lead generation strategy
  
• Conduct LinkedIn outreach using tools such as:
  
• LinkedIn Sales Navigator (preferred)
  
• Assist in identifying potential:
  
• Executive coaching clients
  
• Organisations needing OD/leadership development support
  
• Help structure messaging for outreach and engagement
  
• Assist in building consistent visibility for inbound enquiries
  

1. Content Development & Writing
   

• Write and/or refine professional coaching content
  
• Ensure tone aligns with:
  
• Executive presence
  
• Coaching voice (empathetic, insightful, professional)
  
• Client’s personal values and practice
  
• Strong focus on:
  
• Paraphrasing
  
• Summarisation
  
• Message clarity and impact
  

1. Marketing Support
   

• Help define a simple marketing rhythm
  
• Support content planning for:
  
• LinkedIn posts
  
• Website updates (monthly or weekly at most)
  
• Ensure brand consistency across all platforms
  

Ideal Candidate Profile

The ideal VA will be:

• Experienced in website development (preferably WordPress or similar CMS)
  
• Strong in LinkedIn marketing and personal branding
  
• Skilled in content writing (UK English mandatory)
  
• Familiar with lead generation and outreach strategies
  
• Able to understand and represent a coaching/executive tone
  
• Capable of working independently while aligning closely with client direction
  
• Highly detail-oriented with strong communication skills
  

Tools & Platforms (Preferred / Nice to Have)

• WordPress or equivalent CMS
  
• LinkedIn Sales Navigator
  
• CRM tools (optional but advantageous)
  
• Project management tools (flexible)
  
• Communication tools:
  
• WhatsApp
  
• Email
  
• Microsoft Teams
  
• Zoom
  

Communication Style & Working Preferences

• Strong preference for UK English (non-US spelling and tone)
  
• Clear, professional, and thoughtful communication
  
• Collaborative and relationship-driven working style
  
• VA should be able to reflect the client’s voice and values authentically
  

Engagement Model & Work Structure

Initial Phase (Website Build)

• Likely short-term intensive setup
  
• Expected structure: 10–30 hours over a 7–14 day build period
  
• Requires client preparation of content prior to execution
  

Ongoing Support (Exploratory)

• Client is exploring flexible ongoing support options
  
• Preference discussed:
  
• ~20–30 hours monthly model (to be confirmed internally)
  
• Potential blend of:
  
• Website updates
  
• LinkedIn content
  
• Lead generation activities
  

Note: Standard model currently operates on weekly/hourly structure; monthly flexibility is under review.

Additional Requirements

• Must provide portfolio or examples of past work, including:
  
• Website builds (preferably service-based or coaching sites)
  
• Ability to match coaching industry tone is highly preferred
  
• Experience working with personal brands or consultants is a strong advantage
  

Sample website for reference: www.kiranscarr.com - client would like to have something like this.