Vice President Sales and Marketing (Remote)

Responsibilities

• Lead a business sales and marketing team to drive profitable growth.
• Develop and execute sales plans by segment and geography, integrating with company quality and performance objectives.
• Lead demand planning, forecasting, and SIOP processes to ensure customer requirements are met efficiently.
• Use KPIs and customer feedback to drive continual improvement and customer satisfaction.
• Support customer complaint resolution and quality improvement initiatives.
• Drive brand and product visibility through digital channels, events, and customer outreach aligned with strategic goals.
• Collaborate with Marketing Shared Service to ensure initiatives are compliant with applicable standards and regulations and that the company’s online presence is maintained and strengthened.
• Ensure accuracy and reliability of pricing databases and systems.
• Implement margin-improvement strategies using data analysis, with focus on customer and item profitability.
• Partner with Marketing and IT Shared Services functions to optimize adoption of CRM and implement e-Commerce tools that improve efficiency of customer interactions and quality of customer data.
• Participate in and contribute to strategic planning cycles, including five-year and annual plans.
• Evaluate sales incentive structures and recommend improvements to ensure alignment with overall business growth objectives.
• Lead a culture of accountability and performance through coaching, mentoring, and structured feedback.
• Ensure competency requirements are met through onboarding, training, and development programs.
• Lead customer and market development activities, including product launches and new market entry.
• Serve as company representative at executive-level meetings and customer engagements.
• Recommend and support New Product Development opportunities, M&A targets, market expansion efforts, and intellectual property strategy.
• Oversee CRM, enhancements to ERP (D365), and pricing database implementations related to commercial operations.

Authorities

• Approve sales and marketing strategies, budgets, and expenditures within Company’s Approval Matrix.
• Set pricing strategies and approve major customer pricing agreements within Company’s Approval Matrix.
• Direct recruitment, development, and performance evaluation of sales team.
• Approve participation in trade shows, marketing events, and Public Relations initiatives.
• Authorize customer communication and marketing materials.

Minimum Qualification/Education Requirements

• Bachelor’s degree, preferably with a focus on business administration, sales or marketing. MBA a plus.
• 15+ years of progressive sales and marketing experience, with at least 7+ years in a senior leadership role.
• Proven experience leading cross-functional and geographically dispersed teams (U.S., Canada, Mexico, and international markets).
• Strong knowledge of sales metrics, performance analysis, and market development.
• Familiarity with digital marketing platforms, public relations, and trade show coordination.
• Experience with ERP systems (Microsoft Dynamics 365 preferred), e-commerce, CRM systems (Salesforce preferred), and pricing analytics.

Minimum Skills Requirements

• Ability to lead cross-functional teams (Sales, Marketing, Pricing Admin) to execute well across multiple geographies.
• Talent development, coaching, and succession planning.
• Performance management and setting clear objectives.
• Change management and team motivation.
• Strategic planning and business development.
• Sales forecasting and budgeting.
• Market analysis and segmentation.
• Data interpretation from ERP/CRM systems and sales report.
• Pricing strategy and gross margin improvement.

Minimum Experience Requirements

• At least 15 years of progressive experience in sales, marketing, and/or business development roles.
• Minimum 7+ years in a senior leadership position (e.g., Director or VP level), with proven ability to lead cross-functional teams across multiple geographies.
• Experience with sales of both commodity and engineered products in the transportation industry preferred.
• Knowledge or experience with sales to Federal and/or state governments, Military, and Defense industry preferred.
• Demonstrated success in:
  • Leading national and international sales teams
  • Developing and executing strategic sales and marketing plans
  • Implementing or managing ERP and CRM systems (preferably Microsoft Dynamics 365 and Salesforce)
  • Managing pricing administration and revenue/profitability analysis
  • Participating in or leading M&A evaluations and integration