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Harvest Group

Vice President, Integrated Marketing Strategy

Posted 4 days ago
$215K - $235K per year
10+ years experience
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AI Summary

The VP of Integrated Marketing Strategy will build and lead a team to develop and execute integrated marketing strategies for major client partners. This role involves serving as a strategic advisor to senior client stakeholders while aligning marketing efforts with business objectives and commercial goals.

Harvest Group is an integrated commerce agency that helps high-growth consumer brands win in today's complex retail landscape. Since 2006, we've partnered with some of the world's most recognized brands to navigate the intersection of in-store and digital commerce, retail media, and social platforms across leading retailers including Walmart, Sam's Club, Target, Amazon, Costco, and Kroger.
 
What sets Harvest Group apart is our connected approach. By aligning strategy, execution, and insights across every stage of the retail journey—and powering that work through our proprietary technology platform—we help brands create sustainable growth in an increasingly dynamic marketplace.
 
But our success starts with our people.
 
At Harvest Group, our culture and values shape how we work, serve our clients, and support one another. We believe in building meaningful relationships, pursuing excellence with humility, and creating an environment where talented individuals can do their best work while continuing to grow professionally and personally.
 
Our commitment to our people has earned recognition as one of the nation's best workplaces, including:
  • Inc. Best Places to Work (2025, 2026)
  • Great Place to Work Certified (2024)
  • Fortune Best Workplaces for Women (2024)
  • Fortune Best Medium Workplaces (2024)
  • Fortune Best Consulting & Professional Services Workplaces (2024)
  • Business Intelligence Group Best Places to Work (2023)
Our Values
  • Integrity – Doing what is right in all things
  • Relationship – Pursuing depth, trust, and collaboration
  • Service – Laboring for others with humility and care
  • Excellence – Delivering extraordinary performance and results with humility
  • Journey – Embracing our past and planning for our future with faith
 
Description
Harvest Group is building a new leadership role at the center of how we bring integrated marketing strategy to life for our largest clients. The VP, Integrated Marketing Strategy leads a growing team of strategists who connect media, shopper, digital shelf, creative, and insights into one integrated strategy for our largest client partners, and translate that strategy into measurable business impact.
 
This leader will personally serve as the strategic lead for a portfolio of Harvest's largest clients while building, hiring, and developing the broader team. This is a build role, and the person in this seat will play a significant part in shaping this function into a true differentiator for Harvest Group in the marketplace.
 
The primary stakeholders for this role are senior marketing leaders at client organizations, but success also requires working comfortably across functions, including client sales teams, and bringing a commercial mindset to marketing recommendations.
 
For this role we prefer that candidates are based out of the following states: AL, AR, AZ, CT, FL, GA, IA, ID, IL, IN, KS, KY, MA, MD, MI, MN, MO, MS, NC, NV, NJ, OH, OK, OR, PA, SC, TN, TX, UT, VA, VT, WA, or WI.
 
Responsibilities
  • Build, lead, and scale a growing team supporting Harvest's largest clients
  • Serve as the direct people leader for the client service marketing team, providing day to day management, coaching, and performance leadership
  • Define and continuously evolve the strategic approach that makes this function a differentiated capability in market
  • Partner with internal leadership to align the function to Harvest's total marketplace strategy
  • Serve as a trusted strategic advisor to senior marketing leaders at key client accounts
  • Own the connection between client business objectives and an integrated strategy spanning media, shopper, digital shelf, creative, and insights
  • Lead client business reviews, presenting strategy, results, and recommendations to senior client stakeholders
  • Proactively identify opportunities to expand the scope and value of the client partnership
  • Bring a commercial, sales minded lens to marketing recommendations, partnering closely with client sales teams to translate strategy into business impact
  • Partner with insights and analytics teams to ensure performance data informs strategy and investment decisions
  • Build relationships with key client stakeholders, working multi-functionally across the client organization
Requirements
  • 15+ years of marketing experience, spanning one or more of shopper/customer marketing, brand marketing, retail media, integrated marketing strategy, or related commercial marketing disciplines
  • 7+ years leading and developing teams, with demonstrated ability to build a function or capability from the ground up
  • Experience working across multiple marketing disciplines (media, shopper, digital shelf, creative, insights and analytics) and translating them into a single integrated strategy
  • Strong analytical fluency, with the ability to translate complex performance data into clear, actionable business recommendations
  • Demonstrated ability to work cross functionally with sales organizations and a comfort bringing a commercial, sales oriented lens to marketing strategy
  • Excellent executive presence and experience advising senior marketing stakeholders at large client organizations
  • Excellent written, verbal, and presentation skills
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word), BI platforms, and LLMs
Preferred
  • Experience within CPG, retail, agency, brokerage, or omnichannel commerce environments
  • Familiarity with retailer ecosystems including Walmart, Target, Kroger, Amazon, Costco, and Sam's Club
  • Experience building or scaling a new internal function or service line
What We Offer
Harvest Group understands that investing in our people and culture are vital to successfully attracting and retaining top talent. Our goal is to offer competitive compensation and benefits packages to all employees. Each year, we invest time to research and evaluate how our packages line up with the latest market dynamics.
 
We carefully consider a wide-ranging list of factors to determine compensation, including but not limited to level of job-related experience, knowledge, skills, location, etc. Base pay is just one component of the total compensation and benefits package.
 
The national hiring range for this position is $215,000 - $235,000/annually. Additionally, this position is eligible to participate in our bonus program.
 
Our robust benefits package was created to help support employees physically, financially, and emotionally through life's big milestones and in your everyday life. Benefits include but are not limited to Medical, Dental, Vision, 401K, PTO, Charitable Gift Matching Program, Volunteer Hours, and more!
 
Our heart at Harvest is to provide and maintain a work environment that fosters diversity, inclusivity, authenticity, mutual respect, professionalism, and growth. Harvest Group is an equal opportunity employer that does not discriminate on the basis of race, creed, color, religion, age, marital status, familial status, national origin, ancestry, disability or handicap, sexual orientation, gender identity or expression, veteran status, and any other characteristic protected by applicable federal, state, or local laws.
 
We encourage all interested candidates to apply.

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