US Marketing Professionals: Survey on Digital Media and Programmatic Strategies
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AI Summary
What We're Researching
We are running a paid study on the evolution of digital media, specifically focusing on connected TV and programmatic advertising strategies. This research will help us map how marketing teams allocate resources and make strategic decisions in a shifting digital landscape. Your perspective feeds directly into our understanding of current industry priorities and tactical shifts.
How It Works
You will complete an asynchronous text-based survey detailing your recent experiences with digital media campaigns. We will ask you to review various programmatic strategies and describe how your team approaches connected TV investments. You will also provide feedback on current market trends and the tools you use to manage these channels. The entire session is self-paced and can be completed remotely.
Who This Is For
We welcome marketing professionals who actively manage or oversee digital media and programmatic advertising efforts. Ideal candidates have hands-on experience with connected TV campaigns or digital media planning. We welcome media buyers, digital marketing managers, programmatic specialists, and marketing directors.
What You'll Do
Complete an asynchronous survey detailing your digital media strategies
Evaluate current trends in connected TV and programmatic advertising
Describe how your team approaches resource allocation for digital campaigns
Share feedback on the tools and platforms used for media planning
Who Should Apply
Active marketing professional based in the US
Hands-on experience with digital media or programmatic advertising
Familiarity with connected TV campaign strategies
Comfortable discussing tactical media planning and execution
Compensation
$70 one-time
Ready to participate?
About Terac
Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.
Learn more at terac.com or on YouTube at @jointerac.
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