Traffic Coordinator

The Traffic Coordinator is responsible for managing the flow of advertising campaign materials including marketing and promotional materials, between internal media, account, and creative teams, and clients, and media vendors.

This position helps ensure campaigns launch accurately and on schedule by coordinating creative assets, monitoring deadlines, confirming media specifications, managing media vendor requirements, and maintaining organized documentation throughout the campaign lifecycle.

The ideal candidate is highly organized, detail-oriented, deadline-driven, and comfortable managing multiple campaigns and media channels simultaneously.

Key Responsibilities

• Coordinate the trafficking and delivery of advertising creative across all media channels, including digital display, social, video, CTV/OTT, broadcast and streaming television and radio, print, out-of-home, and other media as applicable.
• Work closely with media planners, buyers, account teams, creative teams, clients, and media vendors to ensure advertising materials are delivered accurately and on time.
• Maintain campaign traffic schedules and monitor creative due dates, launch dates, material deadlines, and campaign changes.
• Obtain and communicate media specifications and submission requirements to internal teams, clients, and creative partners.
• Review creative assets for basic compliance with vendor and publisher specifications before submission.
• Coordinate the collection and distribution of creative assets, including artwork, video, audio, copy, URLs, tracking information, and other required campaign materials.
• Deliver approved advertising materials to media vendors, publishers, networks, stations, platforms, and other partners.
• Confirm receipt and acceptance of advertising materials and resolve missing assets, incorrect specifications, rejected creative, or other trafficking issues.
• Maintain accurate records of creative versions, approvals, submission dates, campaign instructions, and vendor confirmations.
• Coordinate creative rotations, campaign updates, asset replacements, and other in-flight campaign changes.
• Support digital campaign trafficking by coordinating destination URLs, tracking parameters, pixels, tags, and other required campaign information with appropriate media or ad operations teams.
• Monitor upcoming deadlines and proactively communicate risks that could impact campaign launch dates.
• Assist media teams with confirming that campaigns have launched according to approved schedules and instructions.
• Coordinate with vendors to obtain screenshots, affidavits, tear sheets, proof-of-performance documentation, or other campaign verification when required.
• Support campaign reconciliation by helping identify discrepancies between planned media, delivered materials, and campaign execution.
• Maintain organized campaign files and documentation within agency project-management and media systems.
• Assist with developing and maintaining standardized trafficking procedures, checklists, naming conventions, and quality-control processes.

Media Team Support

The Traffic Coordinator serves as an operational link between media planning/buying and campaign execution. Responsibilities may include assisting the media team with:

• Creative and material deadline tracking
• Media specification management
• Vendor communication
• Campaign launch coordination
• Creative rotation instructions
• Digital tracking requirements
• Campaign change orders and revisions
• Proof-of-performance collection
• Campaign documentation and record keeping
• Post-campaign reconciliation support

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, Business, or a related field preferred.
• 5+ years of experience in media, advertising, campaign operations, project coordination, traffic, or a related field preferred.
• Understanding of the advertising campaign lifecycle.
• Familiarity with digital and traditional media channels.
• Strong organizational and time-management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Exceptional attention to detail and accuracy.
• Strong written and verbal communication skills.
• Ability to work effectively with media planners, buyers, account teams, clients, creative teams, and external vendors.
• Ability to prioritize assignments and respond quickly to changing campaign requirements.
• Proficiency with Microsoft Excel, Outlook, PowerPoint, and other business productivity tools.
• Experience with media planning, project-management, trafficking, or ad-serving platforms is a plus.