The Brydens Group - Regional Commercial Manager, Premium Beverages

Job Purpose

The incumbent will lead the Commercial Agenda in Caribbean Markets for the Diageo Portfolio of brands. They will co-own the capabilities agenda, oversee strategy, execution, and performance management, and act as the key commercial interface with global brand owners, ensuring brand integrity, pricing discipline, and profitable growth through our distributor model. Focus will also include training and development of key stakeholders in areas such as, but not limited to, the supply chain process, and the Diageo way of Brand Building and Selling. The incumbent will have the option of residing in the Caribbean or Panamá.

Key Responsibilities

Performance & Insights

• Deliver volume, Net Sales Value (NSV), market share, and promo ROI targets
• Monitor competitor pricing, channel dynamics, and shopper behavior to inform pricing and promo decisions
• Champion standard tools, dashboards, and data to drive performance visibility

Commercial Planning & Execution

• Lead Annual Commercial Planning and Pricing architecture across relevant markets in alignment with brand owners
• Optimize Net Revenue Management (NRM) levers: size/channel mix, promo strategy, pricing, and trade terms
• Drive Commercial Activation Planning (CAP) inputs

Route-to-Market & Channel Development:

• Guide execution via local Commercial Teams (dotted line), ensuring retail excellence and channel segmentation
• Roll out trade programs that maximize ROI and brand visibility across channels

Principal Management & Governance

• Represent relevant markets in Global Commercial and CAP discussions
• Manage performance reporting, promo calendars, pricing governance, and investment measurement
• Ensure promotional budgets are invested by brand, by channel, by mechanic
  

Leadership & Capability

• Coach market teams in promo planning, pricing analytics, and commercial reporting
• Collaborate with Finance, Sales and Marketing to align on forecasts, performance, and investment strategy

Other

• Willing and able to travel regionally

Knowledge and Experience:

• A Bachelor’s degree in Business Management, or a related field. A Master’s Degree will be an asset.
• Five (5) years proven experience in commercial roles within the Spirits, Beverage, and/or the FMCG industry
• Proven experience in pricing, promotion planning, and distributor engagement
• Experience across multi-market or Caribbean territories is preferred
• Bilingual (English/Spanish) will be an asset
• Highly Proficient in Microsoft Office Suite of applications
  

Key Competencies:

• Ability to travel up to 40% of the time across Caribbean Markets
• Strong Commercial acumen with financial fluency
• Familiarity with Commercial Activation Planning (CAP), Net Revenue Management (NRM), and trade spend governance frameworks
• Strong attention to detail and ability to work in a fast-paced environment.
• Self-motivated, self-starter, capable of working within teams and in an autonomous environment; goal- oriented with a customer-focused approach.
• Strong verbal and written communication and presentation skills, including report writing and presentation creation, with the ability to work effectively with cross-functional teams
• Keeping controls tight and the brand premium
• Balancing strategy with disciplined execution
• Ability to effectively supervise, motivate and empower others to achieve objectives.