Technical Sales Representative

Technical Sales Representative

Location: Off Site

Reports To: Regional Sales Manager-West

Employment Status: Full Time

Travel: Overnight travel up to 60% of the time.

Work Schedule: Generally Monday–Friday; extended hours, evenings, weekends, and travel as business needs require.

Pay: $90,000 to $110,000/year

Benefits: Health, Vision, and Dental Insurance; Paid Time Off, Paid Holidays, 401K with matching. Company vehicle included, this position is eligible for sales bonus.

Position Overview The Technical Sales Representative provides Service With Knowledge® and establishes Gusmer as the “Go to Provider” to customers in the Napa, East Bay, and Lodi sales territory. By maintaining a high level of integrity, responsive communication, and dependable follow-through, you'll build lasting relationships that drive customer loyalty and business growth. This highly independent role offers the opportunity to manage your territory, collaborate with internal teams, and make a direct impact on customer and company success.

Key Responsibilities

• Build and grow sales within designated beverage industry accounts, including wineries, breweries, distilleries, juice processors, and other filtration customers, by providing technical expertise, product recommendations, and responsive customer support.

• Identify, prospect, and develop new business opportunities while expanding relationships with existing customers throughout the territory.

• Develop and execute territory sales plans, collaborate with marketing and internal teams, and provide accurate sales forecasts to achieve revenue goals.

• Serve as a trusted advisor by maintaining strong customer relationships, resolving concerns professionally, and ensuring high levels of customer satisfaction and retention.

• Prepare quotes, recommend solutions, and provide technical guidance to meet customer requirements and support successful product implementation.

• Conduct product demonstrations, production trials, training, and educational presentations to showcase product performance and customer value.

• Stay informed on industry trends, competitive products, and market developments while representing the company at customer meetings, trade shows, and industry events, collaborating with suppliers and cross-functional teams to support business growth.

• Demonstrates strong organizational skills by effectively managing travel expenses, sales reporting, Customer Relationship Management (CRM) activity, and required documentation to support territory performance and compliance.

Qualifications

• Bachelor's degree in Fermentation Science, Enology, Viticulture and Enology, Food Science, or a related field, or equivalent combination of education and commercial winemaking experience required.

• Experience working in a commercial winery, wine production facility, or other related beverage manufacturing environment required.

• At least one year of experience in sales or selling environment, with a strong commercial sense along with proficiency in selling, negotiating, and closing required.

Work Environment

• This role is performed in a combination of office, remote, customer, and industrial environments and requires frequent regional travel, including occasional overnight stays. Work hours may vary to meet customer and business needs. Exposure to typical industrial conditions may occur during customer site visits, with appropriate safety measures in place.

Equal Opportunity Statement

Gusmer Enterprises, Inc. is committed to providing equal employment opportunities and supporting internal career growth. All qualified internal applicants will receive consideration consistent with company policies.