You will partner with design, marketing, and product teams to define and scale Retool's brand voice across all customer touchpoints. This includes writing end-to-end copy, collaborating on conceptual design, and translating complex technical concepts into clear, compelling language.
DESIGN AT RETOOL
As a creative team we make daily decisions that will affect millions of people, from those creating software to the end-users who operate it every day. Instead of designing just one product, we’re effectively designing unique software products for thousands of companies across many different verticals.
This also presents a unique design challenge. Because there are almost endless possibilities to what you can build in Retool, we don’t have absolute control over how our users experience the product. We’re constantly seeking just the right balance between convention and configuration, between technical expressiveness and conceptual simplicity.
ABOUT THE ROLE
Retool’s voice is very much still in a moldable state, even more so with recent evolutions in our products capabilities, with massive potential to expand and grow in how it shows up across all the work we ship. As a copywriter you will play a critical role in helping explore and define what that future looks like. You’ll advocate for a consistent voice and tone while still finding opportunities to break out and explore new ways of how we express ourselves, with an iterative mindset that explores conceptual opportunities to make our brand stand out in an oversaturated market of shared language. We’re not interested in playing it safe—we want to win the hearts and minds of developers, builders, entrepreneurs and more. This position sits within our Brand Design team as a part of a central design org with appropriate visibility and access to senior leaders to create business wide impact.
IN THIS ROLE, YOU'LL
Partner with design, marketing, product and engineering to create an extraordinary brand experience across retool.com, brand and marketing campaigns, branded content moments, events, in-product experiences, etc
Write copy for end-to-end
Help maintain and expand a flexible voice and tone system for Retool that scales to meet the needs of the business
Collaborate within the brand team to establish how Retool’s voice is strategically expressed across all experiences, working alongside designers from concept through execution rather than purely writing following finished layouts
Act as a champion for the brand and how our voice is applied globally
Work with cross-functional partners to translate technical concepts into clear, compelling language that earns the respect of users without talking down to them or hiding behind buzz word jargon
Brief and collaborate with external partners for various needs across content, video, editorial, campaigns and other agency engagements to execute projects with consistent quality bar
Write through iteration, experimentation and utilizing documented research findings
Ensure consistency in brand language across all marketing channels while seeking opportunities to experiment and grow the capabilities of our voice
Be an active participant in design at Retool, providing thoughtful feedback across design and product teams in critiques, reviews, and more
THE SKILLSET YOU’LL BRING
Minimum of 10 years of experience in copywriting in-house or in an agency setting
Experience and understanding of the formal elements of writing for brand—including headline craft, narrative structure, editorial standards and how copy behaves inside various layout considerations
A creative focus on writing applied across various surfaces such as web, environmental experiences, print and digital campaigns, video, product, etc.
Passion for brand voice, demonstrable through a portfolio of strong work in a variety of contexts and execution with a focus on voice and tone systems
Experience working with a technical audience, or a demonstrated ability to get smart on complex products quickly—developer tools experience is a plus
Strong communication skills and the ability to collaborate effectively
A curiosity to stay educated on the latest tools and techniques, tempered by a desire to establish an original, opinionated voice—not following trends
A track record of successfully collaborating with design, marketing and business partners to translate project needs, audience insights, and constraints into informed creative decisions
An ability to balance many simultaneous projects, independently prioritize work based on project objectives and business goals, and thrive in a fast-paced, high-growth startup environment
A proactive, self-starter work ethic with the ability to operate independently within a small team; Thoughtful, empathetic and creative.
Secondary skills are a huge plus! Editing, content strategy, information architecture, scriptwriting, etc.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
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Verified
