Sr. Strategic Marketing Manager, Advanced Clinical Diagnostics
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AI Summary
Position Summary & Responsibilities:
This role is anticipated to be a field/remote based position with anticipated 30% travel. Candidates do not have to be based in the Salt Lake City area but routine travel may be required.
The Sr. Strategic Marketing Manager – Advanced Clinical Diagnostics leads the strategic evaluation and definition of future diagnostic innovation opportunities, translating emerging scientific advancements into clear strategic direction, business cases, and portfolio priorities. This role operates at the intersection of science, strategy, and commercial impact, focusing on advanced, high-dimensional diagnostic approaches such as host-response, multi-omics, and multimodal signatures.With a high degree of autonomy, this position shapes future investment priorities, innovation pathways, and external opportunity assessments, defining how increasing biological complexity will transform diagnostic decision-making, clinical value creation, and long-term competitive positioning.The role identifies and structures new diagnostic use cases beyond traditional pathogen detection—including severity stratification, treatment optimization, and integrated host–pathogen models—and translates these into actionable business opportunities and strategic choices.This role carries significant strategic accountability and enterprise visibility, directly influencing the organization’s innovation roadmap, resource allocation, and long-term growth strategy. Operating in highly ambiguous and evolving areas, the position requires strong scientific judgment, critical thinking, and strategic influence, with the ability to independently structure complex topics, challenge assumptions, synthesize incomplete information, and deliver clear, actionable recommendations to senior leadership.
- Strategic Planning and Market Management
- Define on‑market strategy (place, promotion, and price)
- Analyze market trends, competitive landscape, and customer needs to guide on‑market strategy
- Support market innovation initiatives (Hunting Grounds, Adjacencies, Business Development)
- Contribute to long‑term strategic planning and revenue forecasting for existing and upcoming products
- Product Life Cycle Management
- Lead product commercialization from pre‑launch through discontinuation
- Provide insights on packaging and manufacturing changes for on‑market products
- Ensure alignment between Product Management priorities and market requirements
- Support communication and management of Quality issues for on‑market products
- Drive upgrading of the installed base
- Attend S&OP meetings to ensure product availability
- Manage backorders and product allocation
- Voice of Customer (VOC) & Market Insights
- Gather and synthesize customer feedback and market research to drive launches and on‑market performance
- Monitor evolving customer needs and global competitive dynamics
- Collaborate with Market Research and Medical Affairs to gather key customer insights
- Stay current on market developments and marketing best practices in the diagnostics industry
- Cross‑Functional Collaboration
- Lead and coordinate across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, and GCS
- Align global and regional teams on priorities and execution plans
- Coordinate with Integrated Solutions and Microbiology for aligned on‑market strategies
- Provide essential product expertise when needed
- Launch Planning & Go‑to‑Market Execution
- Develop global launch strategies and toolkits for new products
- Coordinate with regional marketing teams for consistent messaging and positioning
- Finalize pricing strategies and promotional plans
- Execute the global go‑to‑market process for new product launches
- Collaborate with Product Manager to initiate pre‑launch activities
- Performance Monitoring & Optimization
- Track global business performance (sales, market share, adoption)
- Analyze KPIs and adjust strategies to maximize growth
- Drive Integrated Marketing
- Communicate regularly with the Product Manager to stay aligned
- Participate in the development of integrated on‑market strategies and overall Franchise Strategy
- Drive cross‑functional alignment for a consistent and unified voice in the market
- Commercial Training & Enablement
- Develop marketing collateral, messaging frameworks, and competitive positioning guides
- Provide expertise to GCOE for training and resources for regional marketing and sales teams
- Guide regions on key market developments and competitive events
- Support regions with strategic customers
- Monitor regional needs and drive prioritized support for success
- Perform all work in compliance with company quality procedures and standards.
- Perform other duties as assigned.
Education, Skills & Experience:
- Bachelor’s degree required. Masters Degree/MD Preferred.
- 10+ years of progressive experience in life sciences, diagnostics, or healthcare, with a significant portion in strategy, innovation, or consulting roles.
- Estimated 30% travel is required
- Advanced education and experience in strategy, innovation, or consulting within life sciences, diagnostics, or healthcare preferred
- Deep expertise in relevant scientific domains (e.g., immunology, infectious disease biology, molecular diagnostics, multi-omics).
- Demonstrated ability to translate complex scientific concepts into strategic and commercial insights.
- Proven track record of influencing senior stakeholders and driving high-impact strategic decisions
- Demonstrated track record of shaping enterprise or global strategies, influencing senior leadership decisions, and driving high-impact innovation outcomes.
- Deep experience in advanced diagnostics, biomarker development, or complex biological systems (e.g., host-response, multi-omics, precision medicine).
- Proven ability to operate in early-stage, ambiguous environments, translating emerging science into commercial and strategic opportunities.
- Experience leading cross-functional, global initiatives and influencing stakeholders without direct authority.
- Strong exposure to business development, partnerships, and/or M&A evaluations within healthcare or adjacent sectors.
- Experience working across R&D, Medical Affairs, Market Access, and Commercial organizations to align strategy and execution.
- Demonstrated success engaging with and influencing external stakeholders, including KOLs, academic institutions, and industry partners.
- A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options
- Company-Provided Life and Accidental Death Insurance
- Short and Long-Term Disability Insurance
- Retirement Plan including a generous non-discretionary employer contribution and employer match.
- Adoption Assistance
- Wellness Programs
- Employee Assistance Program
- Commuter Benefits
- Various voluntary benefit offerings
- Discount programs
- Parental leaves
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