Sr. Product Marketing Manager

General Summary:

The Senior Product Marketing Manager is responsible for conceiving, developing, and maintaining innovative integrated go-to-market (GTM) strategies to drive demand and execute highly successful campaigns in assigned markets. This role works in partnership with cross-functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and deliver compelling assets.

Essential Duties & Responsibilities:

• Provides support to cross-functional teams with the goal of leading them towards successful GTM outcomes

• Researches, analyzes, and documents findings

• May coach, review, and/or delegate work to other team members

• Designs, delivers, and executes marketing and communication strategies

• Manages multiple projects simultaneously, while remaining detail oriented and data driven

• Analyzes and assesses performance of marketing strategies and recommends improvements

• Creates targets for marketing campaigns and analyses outcomes compared to strategic objectives and organizational goals

• Develops and executes growth strategies for underperforming products

• Models new product plans and routes to market, while accounting for required resources and payback periods

• Drives the end-to-end planning processes and core priority settings

• Works with executive leadership to drive outcomes, align business owners and stakeholders, mitigate risks, identify trends, plan strategic breakthroughs, provide feedback on marketing plans, and deliver value to internal and external customers

• Develops and manages the positioning and messaging for product expansion strategies in new markets

• Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes

• Communicates the value proposition of products and develops tools to support the selling process

• Identifies opportunities to out-position competitors based on areas of product differentiation, both in the short and long term

• Monitors internal processes for efficiency and validity pre- and post-GTM, designing and executing improvements as needed

• Manages market person mapping and marketing intelligence, serving as expert on buyers’ thoughts, buying criteria, and competitors’ weaknesses

• Assists marketing programs that drive demand for products within their assigned markets

• Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplace

• Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines

• Owns the product market requirement phase of market analysis, total addressable market size, and competitive landscape

• Interfaces with all partner-centric listening posts to gather input, communicate product strategies, and present data to the appropriate teams

• Acts as liaison to market and technical participants for user groups, partner events, tradeshows, and roadshows

• Translates technical capabilities into benefit and value proposition for technical and non-technical audiences

• Works on training material messaging and educational content

• Serves as an active participant in thought leadership blogs and whitepapers

Knowledge, Skills, and/or Abilities Required:

• Ability to manage large projects and processes independently with limited supervision

• Recognized subject matter expert of applicable work area

• Ability to situationally adapt and understand new technology/processes as per business and partner requirements

• In-depth understanding of the Technology Solution Provider Market and its submarkets

• Ability to present unified product demonstrations to customers and prospects

• Leverages relationships and trust to influence teams to drive change

• Excellent communication skills and presentation skills, both verbal and written, with the ability to communicate across business and technology

• Ability to maintain good judgment in fast-paced, high-stress environments

• Excellent problem structuring, identification, and resolution skills

• Ability to translate ideas into clear, high impact communications (e.g., emails, papers);

• Ability to work in a rapid pace environment with multiple and shifting priorities

• Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness in partnership with other product marketing managers, product management and sales teams

• Strong business awareness and acumen

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s degree in related field or equivalent business experience

• 6+ years of relevant experience • Experience analyzing competitors’ strategy to foster a deep understanding of competitors’ product portfolios down to feature level expertise

• Preferred: MBA or related master’s degree

• Preferred: Product Marketing certification(s)

Working Conditions:

• Onsite/Hybrid/Remote depending on location

• 20-40% travel may be required (regional and international)