Develop and manage integrated upper-funnel media plans across various offline and online channels to maximize reach and brand awareness. Serve as a primary client-facing lead to communicate performance, manage budgets, and collaborate with cross-functional teams on campaign execution.
Summary:
As a Senior Media Planner, you'll develop and manage integrated upper-funnel campaigns across offline and online channels, including but not limited to linear TV, DIO OTT/CTV, OOH, YouTube, programmatic CTV and video, streaming audio, and influencer marketing. This client-facing role requires a strong omnichannel mindset and understanding of media planning, buying, analysis, testing, and optimization. You’ll manage day-to-day campaign needs while collaborating closely with clients, internal teams, and media partners to ensure a cohesive and effective media approach.
Develop and manage integrated upper-funnel media plans across linear TV, DIO OTT/CTV, OOH, YouTube, programmatic CTV and video, streaming audio, influencer marketing, and other awareness-focused channels
Serve as a day-to-day client-facing media lead, communicating media recommendations, campaign updates, performance, optimizations, and next steps
Partner with Media Director to develop national and local market strategies focused on maximizing qualified reach, managing effective frequency, and building brand awareness
Utilize audience insights, reach and frequency analysis, competitive intelligence, marketplace data, and campaign learnings to inform channel mix, investment levels, audiences, and media environments
Manage tactical planning, including RFPs, partner evaluations, negotiations, flowcharts, budget management, creative specifications, and campaign authorizations
Partner closely with Investment, Activation, Analytics, and Operations teams to ensure strong cross-functional collaboration and alignment across all aspects of media planning and execution
Monitor campaign delivery, pacing, audience reach, and media performance, identifying opportunities to optimize investment and drive incremental reach
Mentor, train, and guide associate media planner, provide day-to-day support and oversight to build their media planning skills, strengthen their understanding of the business and support their overall growth
Mastery:
Able to communicate and present work with confidence and clarity, effectively manage and prioritize multiple workstreams, and serve as a trusted resource for the broader team
Academic/Educational Requirements:
Bachelor’s degree
Requirements:
Minimum 3–4+ years of cross-channel media planning experience
Highly organized, proactive, and detail-oriented, with a strong sense of ownership and the ability to anticipate needs, stay ahead of deadlines, and drive work forward
Past planning of linear TV and OTT/CTV planning experience required
MRI-Simmons experience required, with the ability to analyze audience demographics, behaviors, and media consumption to inform planning and recommendations
Strong understanding of reach and frequency, audience delivery, dayparts, programming, media math, and marketplace dynamics
Experience developing and managing both national and local market media plans
Strong Excel skills, including experience managing media flowcharts, budgets, and campaign reporting
Strong analytical skills with the ability to interpret campaign performance, identify key learnings, and develop actionable media recommendations
Strong communication and presentation skills, with experience working directly with clients
Experience with DOOH, YouTube, programmatic video/CTV, and streaming audio is a plus
Mediaocean experience preferred, with hands-on Prisma experience for digital and OOH billing and reconciliation considered a plus
Experience with Nielsen Media Impact, Nielson One, Commspoint, and Comscore a plus
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
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