Executive Director, Internal Engagement & Leadership Marketing

Executive Director, Internal Engagement & Leadership Marketing

Position Summary

The Executive Director of Internal Engagement & Leadership Marketing develops and delivers communications programs, initiatives and key content that keeps NWS employees informed, connected, and aligned with company priorities. The role translates business strategies, leadership priorities organizational changes and more into clear, useful engagement outputs via content that reflects the NWS brand and supports its culture.

Working with Marketing, Human Resources, Leadership, and NWS teams across the business, responsibilities center on driving and helming the creation of employee communications vehicles and related key content, managing and overseeing content flows for internal channels, and guiding all related projects from concept through delivery. The role calls for both strategic thinking and hands-on writing, editing, and project management, with some support from junior staff initially and the potential to build a bigger team as the company continues its growth trajectory.

Key Responsibilities

• Develop and execute employee engagement campaigns and programs that promote NWS culture, individual and team recognition, company initiatives and organizational / business priorities.
• Partner with leaders and teams across the business to understand their goals and support the delivery of coordinated employee communications.
• Translate complex business, product, service, and organizational information into clear content for employee education and onboarding.
• Collaborate to develop and then manage execution of the master NWS editorial calendar related to internal communications, employee communication channels, recurring updates, laddering to Marketing and Communications review and approval processes.
• Write, edit, and proofread content for a drumbeat of company and leadership to employee emails, NWS internal newsletters (editing), the intranet (content production, supervision and management), internally facing presentations, videos and other digital and print channel content as necessary.
• Collaborate with Marketing, HR, and other colleagues to produce coordinated content and materials.
• Prepare leadership updates about internal programs and efforts, providing associated talking points if necessary, along with team manager resources; produce and organize company-wide town halls, forums, and other opportunities for employee engagement.
• Manage communication project schedules, stakeholder input, reviews, and approvals through completion.
• Support internal events and communications projects, including content and materials for in-person, virtual, and hybrid programs in service of any internal communications needs.
• Work in collaboration with Marketing and Communications leader(s) on any number of outputs related to internal Leadership speaking engagements, BoD presentations, investor relations (related to internal communications and employee milestones / culture), and similar outings.
• Monitor industry trends, communication best practices, and emerging multimedia technologies to continuously improve organizational engagement strategies, reach and efficacy.
• Use discretion and sound judgment when handling confidential or sensitive information.

Qualifications

• Bachelor's degree in communications, journalism, English, marketing, or a related field, or equivalent experience.
• Seven or more years of communications experience in a corporate or similar environment.

• Strong writing, editing, visual storytelling, presentation, and project management skills, with the ability to translate complex information into engaging, audience-focused content.

• Experience developing communications across digital, print, video, web, social, or other channels.

• Proficiency with Microsoft 365, SharePoint, Teams, Viva Engage and employee communication platforms.
• Ability to make complex information clear and useful for different audiences.
• Experience managing multiple high-priority projects simultaneously, including stakeholder reviews, approvals, and deadlines.
• Ability to adapt to changing priorities and work effectively with leaders and cross-functional teams.
• Familiarity with content management systems, email and collaboration platforms, and performance analytics.
• Knowledge of applied communications metrics and measurement, employee engagement analytics, and content performance measurement.

Preferred Qualifications

• Experience within telecommunications, technology, wireless, construction or field service organizations.
• Familiarity with content creation and editing tools such as Adobe Creative Suite, Canva, Premiere Pro, Camtasia, Photoshop, or comparable platforms.
• Experience creating content for distributed workforces, field employees and remote teams.
• Knowledge of change management frameworks and employee adoption strategies.
• Experience supporting organizational growth, acquisitions, integrations or large-scale transformation initiatives.

What Success Looks Like

Employees receive timely, relevant communications that help them understand NWS priorities, capabilities, services and organizational / company growth and change. Leaders and managers receive clear, impactful, coordinated materials that support effective communication with their teams. Internal channels remain interesting, useful and well managed. Projects move through review and production on schedule. Employee feedback drives ongoing improvements to the company's modes of employee engagement. Year-over-year engagement metrics demonstrate real progress while programmatic planning and related multimedia content outputs and activities strengthen culture, reinforce individual and team recognition, increase retention and serve overall alignment across all NWS locations.