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Insense

Sr. B2B Content Marketing

Posted 2 hours ago
2-5 years experience
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AI Summary

The role involves creating and managing diverse B2B content such as ebooks, reports, and email campaigns to support lead generation and sales. You will also collaborate with internal teams to research industry trends and ensure all content aligns with company goals.

Insense is a platform that helps brands work with creators. We connect more than 100,000 trusted creators across 35+ countries, helping brands create content, run influencer campaigns, and grow their business. Today, over 2,000 mid-sized brands use Insense to power their creator marketing.

Founded in 2016, we're a remote-first company of 60+ people across 14+ countries. We collaborate across time zones, support customers around the world, and enjoy the flexibility that comes with remote work.

If you're looking for a place where you can take ownership, move quickly, and make a real impact, we'd love to hear from you.

About the role

We're looking for a hands-on Senior Content Marketing Specialist who can turn complex ideas into engaging content that supports lead generation, partnerships, and sales. You'll create email campaigns, long-form content, and other B2B marketing materials.

📍 Open to candidates based in LATAM, MENA, and Eastern Europe.

⏰ Candidates in EMEA must be available between 8 AM and 12 PM EST and other hours can be async.

Who we are looking for

Required:

  • 4+ years of experience in content marketing, copywriting, brand content, or a related role

  • Strong English writing, editing, and storytelling skills

  • Experience creating long-form content such as ebooks, guides, reports, or thought leadership articles

  • Experience with email marketing, lead generation, sponsorships, or partner campaigns

  • Ability to turn product information, industry insights, and customer pain points into compelling content

  • Comfortable owning projects from research and writing through review and final delivery

  • Organized and able to manage multiple projects and deadlines

Bonus Points:

  • Experience in influencer marketing, UGC, the creator economy, MarTech, or AdTech

  • Experience creating webinars, case studies, sales materials, or founder-led content

  • Experience in B2B SaaS, marketplaces, agencies, or tech-enabled services

  • Familiarity with Figma, Canva, or AI content tools

Responsibilities

  • Write and edit ebooks, guides, reports, case studies, landing pages, sales materials, and thought leadership content

  • Create newsletters, nurture sequences, event follow-ups, and other email campaigns

  • Develop content for sponsorships, partnerships, webinars, and events

  • Research industry trends, customer challenges, and competitor activity

  • Interview internal experts and turn their knowledge into market-facing content

  • Collaborate with Growth and Product Marketing on campaigns and lead generation

  • Coordinate content projects with designers, freelancers, and internal stakeholders

  • Maintain the content calendar and ensure work is delivered on time

  • Review content performance and use insights to improve future work

  • Use AI tools to work more efficiently while maintaining quality and accuracy

📍This is a fully remote contractor role. Kindly select the "Worldwide" option if your location is not listed. Compensation is paid in USD.

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