Sr. Assistant Manager, E-Commerce Marketing Activations

Want to lead strategic and executional efforts across marketing initiatives, with a focus on e-commerce platforms for a Fortune 500 Company, where you’ll be part of a team that rises to the challenge, pushes through complexity, and builds the future one decision at a time? If you have a bachelor’s degree along with four plus years of experience in brand, digital marketing, e-commerce, or omnichannel campaign management, we want to speak with you! We are currently seeking a Sr. Assistant Manager, E-Commerce Marketing Activations and are open to a remote work arrangement.

This role is responsible for driving operational efficiency, enhancing digital consumer experiences, and aligning cross-functional teams to deliver impactful marketing activations.

What you will be doing:

• Leading end-to-end execution of marketing campaigns across e-commerce platforms for On! Nicotine.
• Launching eCommerce enhancements, outlining business requirements and cross-functional alignment with teams.
• Implementing SEO optimizations for onnicotine.com webpages, positioning the site for increased organic traffic and improved digital visibility.
• Facilitating quarterly business partner reviews and creating strategic frameworks to unify teams around omnichannel collaboration workstreams.
• Utilizing Adobe tagging and analytics to improve campaign tracking and performance.
• Managing cross-functional ecomm projects involving brand management, go-to-market, and promotional value changes.
• Collaborating with internal partners (i.e. Brand, Legal, Compliance, Development Teams) to ensure executional consistency and alignment across the site.

We want you to have:

• Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.
• 3+ years of experience in e-commerce marketing, digital activations, or related roles.
• Confirmed ability to manage multi-channel marketing campaigns and drive online engagement.
•  Strong analytical skills with experience using data to optimize performance and ROI.
• Proficiency in marketing tools, CMS platforms, and e-commerce technologies.
• Excellent project management skills with ability to meet deadlines in fast-paced environments.
• Strong communication and collaboration skills to work cross-functionally with internal teams and external partners.
• Experience leading initiatives that enhance customer experience and conversion rates.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $88,800.00 - $128,850.00.    

Why You’ll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:

• Work where life works for you — with flexible and remote options that fit your world, not the other way around.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
• Get recognized for your work – annual merit increases and performance bonus
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
• A culture that gives back — paid volunteer days and a shared commitment to making a difference

At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.