The Retail Operations & Brand Performance Manager will own retail execution across a defined territory, ensuring brand image and operational standards are met. They will partner with independent dealers to drive performance, improve customer experience, and implement marketing programs.
At World Fuel, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.
Retail Operations & Brand Performance Manager (Field‑Based) Location: Kansas City, MO — Field‑based with regional travel
Own the Territory. Elevate the Brand. Drive Retail Performance.
World Fuel is looking for a Retail Operations & Brand Performance Manager to help elevate execution, consistency, and performance across our branded retail network. This is a field‑based role with real ownership of a defined territory, partnering directly with independent dealers to improve store execution, brand compliance, and customer experience.
You will act as a trusted advisor and execution leader, working hands‑on with retail partners to drive measurable improvements—not just check boxes.
If you enjoy being in the field, influencing outcomes, and seeing the direct impact of your work, this is an excellent opportunity to grow your career in retail operations, brand execution, or sales leadership.
What You’ll Do
Retail Execution & Brand Performance
Own retail execution across your assigned territory, ensuring brand image, merchandising, and operational standards are consistently met.
Conduct on‑site assessments and coach retailers on improvements to PMPS and brand compliance metrics.
Proactively identify execution gaps and partner with dealers to drive improvement.
Dealer Partnership & Influence
Build strong, trusted relationships with independent retail partners.
Guide retailers on improving operational discipline, customer focus, and long‑term brand readiness.
Champion available marketing, promotional, and branded credit card programs to support retailer success.
Business Implementation & Accountability
Execute retail business plans and ensure on‑time implementation of programs and promotions.
Support rollout of supplier initiatives and branded performance programs.
Maintain strong performance evaluations from leadership and field management.
What You Bring
Required Qualifications
1–3 years of experience in a field‑based retail, sales, customer support, or operations role.
Strong communication and relationship‑building skills.
Comfortable working independently while managing multiple priorities.
Proven ability to influence without direct authority.
Willingness to travel regularly within a 50‑mile radius of your territory.
Preferred Qualifications
Bachelor’s degree (recent graduates encouraged to apply).
Experience in retail operations, territory management, or field support roles.
Exposure to energy, commercial, or industrial sectors is a plus (not required).
Why Join World Fuel
Directly influence retail performance and brand execution in your market.
Enjoy autonomy, daily variety, and hands‑on ownership of your territory.
Clear growth pathways into retail operations leadership, sales, or brand management.
Competitive compensation with performance‑based upside.
Ready to make an impact?
Apply today to join World Fuel and play a key role in strengthening our branded retail network.
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World Fuel is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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