Social Media & Operations Assistant (Job ID: DUSSAM1)

About the Client:

The company is a premier, locally owned, and BBB A+ rated home services provider based in North Florida, specializing in custom-fitted seamless gutter installations, premium micro-mesh leaf protection, repairs, and professional maintenance. Engineered to withstand severe subtropical rainfall and high-humidity climates, the business serves a wide residential and commercial client base across multiple counties.

Built on the concept of the "MVP Treatment," the company stands out through its absolute commitment to top-tier customer communication, doing things right the first time, and utilizing highly durable, premium materials. This dedication has earned them a reputation for stellar workmanship, trusted neighborhood reliability, and rapid regional growth.

About the Role:

The Client is seeking a proactive, highly creative, and exceptionally organized Social Media & Operations Assistant based in Latin America or South Africa to serve as a vital partner in daily operations.

We are moving away from traditional, passive agency models and looking to hire a true team member directly. This is not a passive "task-taker" role; we need a sharp, confident individual who takes absolute ownership of their domain and brings proactive solutions to the table rather than waiting for instruction.

The absolute highest priority for this role is creative social media management and content execution. Additionally, this individual will handle backend operations, lead tracking, and administrative coordination. Note: You will not be responsible for answering high-volume front-line phone calls (which are handled dynamically by an AI assistant and in-house staff). Instead, you will focus on content, backend workflows, and confidently managing the business owner’s priorities.

Key Responsibilities

🎨 Creative Social Media Management (Primary Focus)

• Content Creation: Script, edit, and produce highly engaging short-form video and static content using CapCut and Canva (e.g., turning raw job site photos/videos provided by the owner into polished, branded marketing assets).
• Calendar Management: Dedicate focused time daily (approx. 2 hours) to mapping out and building a structured social media content calendar.
• Real-Time Marketing: Remain agile enough to deploy immediate, real-time posts based on weather events (e.g., launching targeted gutter marketing during heavy Florida rainstorms).
• Community Engagement: Actively manage social media channels by handling posting schedules, replying directly to comments/DMs, and proactively driving online community engagement.

🗓️ Backend Operations & Lead Tracking

• CRM Management: Step in to assist with backend tracking in the Jobber CRM platform—organizing client files, updating the status of unreached leads, and ensuring data integrity.
• Administrative Coordination: Track incoming emails, locate documentation, and coordinate logistics like Certificates of Insurance (COIs) with the correct contacts.
• SOP Utilization: Follow and help optimize existing Standard Operating Procedures (SOPs) already built out by the company to get up to speed quickly on internal workflows.

📈 Proactive Upward Management

• Task Prioritization: Actively monitor the business owner’s heavy workload and step in to help delegate, structure, and prioritize what needs his immediate focus.
• Accountability: Maintain a confident, assertive communication style—unafraid to set firm deadlines for the owner (e.g., "Dustin, we need this approved by Wednesday afternoon, please prioritize this today").

Ideal Candidate Profile

Experience & Technical Skills

• Experience: 2–3+ years of proven experience in social media management, short-form video editing, or digital executive assistance. Experience supporting US-based home services or blue-collar industries is a massive plus.
• Software Proficiency: High proficiency with Canva and CapCut (or professional-grade equivalent editing suites). A portfolio of past creative/video work will be required.
• CRM Aptitude: Previous experience with Jobber (or comparable systems like ServiceTitan, Housecall Pro) is highly preferred, but not required. Comprehensive training will be provided for a candidate with high technical aptitude.
• Cultural Context: Deep understanding of American consumer culture, idioms, and service market expectations.

Soft Skills & Cultural Fit

• Confident & Direct Communicator: A strong, vibrant personality who speaks up, handles objections gracefully, and is comfortable maintaining accountability with business leadership.
• Independent Problem Solver: A right-brain creative who can also think logically on the backend; someone who connects the dots independently rather than relying on micro-management.
• Bilingual Status: Fluent, accent-neutral English is strictly required. Native Spanish proficiency is a welcome bonus but is not a requirement for this role.