Social Media Manager for a Retail Company in US (Home Based Part Time)
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AI Summary
The role involves creating engaging content and managing social media strategies across TikTok, Facebook, and Instagram to drive growth and sales. It also includes executing email marketing campaigns and tracking performance analytics for home scents and jewelry product lines.
Content Creation:
• Create and manage highly engaging social media content across TikTok, Facebook, and Instagram. This includes producing graphics (e.g., using Canva or Adobe Creative Suite) and editing short-form videos (e.g., CapCut) from provided raw photos and videos.
Content Strategy & Scheduling:
• Develop and maintain a dynamic monthly content calendar that incorporates promotions, holidays, and product launches. Schedule posts using social media management tools for optimal engagement windows.
Community Management:
• Handle direct messaging and community interaction on social platforms to foster customer engagement, conduct influencer outreach, and drive online orders. (Note: Complex technical support and specific order resolution will be routed to the appropriate customer service team).
Email Marketing:
• Plan, design, and execute email marketing campaigns—including creating campaign graphics—using our existing Wix customer email list.
Growth Strategy:
• Develop and implement a cohesive social media strategy to support brand growth across both product lines (home scents/candles and custom jewelry), focusing on increasing website engagement, follower growth, and online sales.
Analytics & Reporting:
• Track and report on campaign analytics, audience growth, and traffic/order sources.
• Provide regular performance updates and proactive, data-backed recommendations.
Brand Alignment:
• Ensure all visual and written content perfectly aligns with Lumiriam's branding, voice, and imaging standards.
Content Strategy & Scheduling:
• Develop and maintain a dynamic monthly content calendar that incorporates promotions, holidays, and product launches. Schedule posts using social media management tools for optimal engagement windows.
Community Management:
• Handle direct messaging and community interaction on social platforms to foster customer engagement, conduct influencer outreach, and drive online orders. (Note: Complex technical support and specific order resolution will be routed to the appropriate customer service team).
Email Marketing:
• Plan, design, and execute email marketing campaigns—including creating campaign graphics—using our existing Wix customer email list.
Growth Strategy:
• Develop and implement a cohesive social media strategy to support brand growth across both product lines (home scents/candles and custom jewelry), focusing on increasing website engagement, follower growth, and online sales.
Analytics & Reporting:
• Track and report on campaign analytics, audience growth, and traffic/order sources.
• Provide regular performance updates and proactive, data-backed recommendations.
Brand Alignment:
• Ensure all visual and written content perfectly aligns with Lumiriam's branding, voice, and imaging standards.
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