Social Media Manager

About GivenGain

GivenGain is a global nonprofit technology platform powering fundraising for good across 100+ countries. For over two decades, we’ve helped individuals, charities, and event partners unlock generosity at scale, removing barriers and enabling impact worldwide.

We are not driven by profit, but by purpose. Everything we build is in service of one mission:

One World. Zero Barriers.

From major global marathons to grassroots community campaigns, GivenGain sits at the centre of some of the most meaningful fundraising moments happening around the world today.

Why This Role Matters

This is not a traditional social media role.

This is an opportunity to help redefine how a global platform shows up in the world. At a moment of significant growth, we are investing in social media as a core driver of brand awareness, community engagement, storytelling, and fundraising impact.

You will play a key role in transforming GivenGain’s social presence into a dynamic, creator-informed, community-powered ecosystem that inspires action and amplifies impact globally, while also driving measurable performance through both organic and paid social initiatives.

The Role

We are looking for a creator-focused, social-first marketer and content builder to help evolve and execute our global social media presence.

This role sits at the intersection of strategy and execution. You will help shape direction while owning day-to-day content creation, publishing, community engagement, paid campaigns, and performance optimisation.

You will report directly to Christopher Gaube, Chief Marketing Officer (CMO), based in New York, USA, and work closely with the Global Marketing Manager to bring campaigns and storytelling to life across platforms.

You will own both organic and paid social efforts, with responsibility for budget management, performance tracking, and ongoing optimisation across channels.

This is an ideal role for someone who wants to take ownership, build something meaningful, and grow into a larger leadership role over time.

What You'll Own

Social Strategy, Execution & Growth (Organic + Paid)

• Execute and continuously refine GivenGain’s social media strategy across both organic and paid channels
• Manage and optimise paid social campaigns, including budget allocation, targeting, creative testing, and scaling
• Own budget tracking, pacing, and performance reporting across platforms
• Support growth across LinkedIn, Instagram, and expansion into TikTok, YouTube, and emerging channels
• Continuously optimise content and spend based on performance data and audience insights

Content Creation & Storytelling

• Create and publish platform-native content, including short-form video, graphics, and copy
• Develop content series, campaign storytelling, and always-on narratives
• Elevate the stories of fundraisers, charities, event partners, and global impact initiatives
• Identify emerging creator trends and adapt them for GivenGain audiences
• Help establish a distinctive and engaging social voice for the brand

Community Management & Creator Activation

• Engage with and grow our global community of fundraisers, charities, supporters, and event participants
• Support the development of a creator and ambassador ecosystem, particularly within endurance sport and fundraising communities
• Identify and activate fundraising champions, partners, influencers, and user-generated content opportunities
• Foster meaningful interactions that strengthen community engagement and advocacy

Real-Time & Campaign Execution

• Execute real-time content around major fundraising moments and events, including global marathons, Giving Day campaigns, and key partner initiatives
• Support integrated campaign rollouts across multiple social channels
• Monitor social conversations and identify opportunities for timely participation

Cross-Functional Collaboration

• Work closely with:
  • Christopher Gaube, Chief Marketing Officer
  • Global Marketing Manager, Creative Director, Customer Success Team & Partnerships Team
• Ensure social media activity aligns with broader marketing, product, partner, and community initiatives.

AI, Analytics & Performance Optimisation

• Track and report on both organic and paid social performance metrics, including engagement, reach, conversions, CAC, traffic, and fundraising outcomes
• Use data and insights to inform content, targeting, and channel strategy
• Leverage AI tools and emerging technologies to improve content creation, testing, reporting, and efficiency
• Develop scalable systems and processes that support continued growth

What Success Looks Like

• Consistent growth of a high-quality, engaged audience across channels
• Strong content performance, including reach, engagement, shares, saves, and video completion rates
• Measurable contribution to traffic, registrations, fundraising activity, and platform growth
• Efficient and scalable paid social performance with clear return on investment
• Strong alignment between content performance and business outcomes
• Increased community participation and user-generated content
• Social channels that feel vibrant, relevant, engaging, and reflective of the GivenGain brand

Who You Are

• 2–5 years of experience in social media, content marketing, digital marketing, or a related field
• Proven ability to create content that performs across multiple platforms
• Experience managing paid social campaigns and budgets, with a strong understanding of performance metrics and optimisation
• Strong creator mindset, with hands-on experience creating content for emerging channels such as TikTok, YouTube, and other creator-led platforms
• Excellent content creator and curator with a track record of driving engagement
• Deep understanding of social platforms, trends, algorithms, and content formats
• Familiarity with the creator economy and influencer ecosystem
• Strong writing, storytelling, and communication skills
• Comfortable creating content yourself and collaborating with designers and creatives when required
• Highly organised, proactive, and capable of managing multiple workstreams simultaneously
• Excited to learn, grow, and take increasing ownership
• Passionate about social impact, fundraising, and purpose-driven work

Location & Structure

• Fully remote role based in Cape Town or Stellenbosch, South Africa
• Reports directly to Christopher Gaube, Chief Marketing Officer (CMO), based in New York, USA
• Works closely with the Global Marketing Manager on strategy and execution
• Collaborates with team members across the United States, United Kingdom, South Africa, and beyond
• Willingness to work across and adapt to UK and US time zone differences when required
• While the role is fully remote, team members are encouraged to attend occasional office days, team gatherings, and collaborative sessions at our Cape Town and Stellenbosch offices

Why Join GivenGain

• Make a real impact on a global scale
• Help shape the future of a fast-growing platform
• Work with leading charities, events, and partners worldwide
• Fully remote with occasional team gatherings
• Comprehensive health and group risk benefits
• 12 paid charity fundraising or volunteering days each year
• Learn, grow, and collaborate with a world-class international team
• Join a company with an outstanding eNPS score of +65
• Be part of our mission: One World. Zero Barriers.