Social Media Manager
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AI Summary
At Global Skilling (GS), our mission is to empower every person and organization on the planet to achieve more through learning. As AI and emerging technologies reshape the workforce, the need to make skilling accessible, inclusive, and culturally relevant has never been greater. We believe creators—both external and internal—play a pivotal role in how people discover, trust, and engage with educational opportunities.
At Microsoft Learn, we’re reimagining how people gain skills for the future. Our mission is to make learning accessible, engaging, and relevant—meeting learners where they are with stories, content, and community that reflect the world they live in. Social media is one of our most powerful tools for connection, and we use it to educate, inspire, and support a global audience of learners and professionals.
As the Social Media Manager, you’ll help bring the Microsoft Learn voice to life across social platforms through sharp writing, video-first storytelling, and audience-led creative strategy. Working closely with the Senior Social Media Manager, internal creators, video production partners, and social strategy leads, you’ll help shape a recurring content series, script short-form videos, and develop platform-native social moments that make skilling feel relevant, useful, and engaging. This role blends creativity, editorial judgment, and strategic care — turning learner needs, campaign priorities, and cultural moments into social content that connects with audiences worldwide.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive.
Responsibilities
- Write and review social-first copy across platforms including LinkedIn, TikTok, YouTube Shorts, Instagram, X, and Threads, ensuring content is clear, timely, audience-aware, aligned to the Microsoft Learn voice, and optimized for each platform.
Help shape video-first social series strategy in partnership with the Senior Social Media Manager, internal creators, and video production teams — including recurring formats, hooks, storylines, scripts, and platform-specific creative direction.
- Script short-form videos, collaborating with creators, internal SMEs, and production partners to translate skilling stories, product education, and learner insights into fast, scroll-worthy content.
Lead audience-specific social campaigns as needed, developing creative approaches tailored to priority audiences such as business users, students, IT professionals, developers, educators, or other learner segments.
Co-lead social strategy for major Microsoft Learn events as needed, helping define platform plans, content angles, video opportunities, real-time moments, and post-event storytelling.
Identify emerging trends, questions, or conversation starters from the community to inform content planning.
Maintain and evolve engagement playbooks and response frameworks for consistency across platforms.
Qualifications
Required Qualifications
- Master’s degree in marketing, communications, journalism, or related field AND 1+ year(s) experience in content creation, copywriting, content strategy, or creator marketing OR Bachelor’s degree in marketing, communications, journalism, or related field AND 2+ years of experience in content creation, copywriting, content strategy, or creator marketing
- OR equivalent experience
Preferred Qualifications
- 1+ year(s) experience creating content tailored for social media platforms, with an understanding of how creators communicate across TikTok, Instagram, LinkedIn, YouTube, and other emerging channels.
- 2+ years of experience in social media, copywriting, or digital community management.
Established copywriting skills with the ability to adapt tone and voice across platforms and formats.
Experience scripting for short-form video content (TikTok, Reels, YouTube Shorts) with a focus on storytelling and clarity.
Proven ability to manage and moderate social communities with empathy and consistency.
Familiarity with tools like Sprinklr, Meta Business Suite, YouTube Studio, or LinkedIn Campaign Manager.
Experience reviewing and approving agency work—comfortable giving clear, actionable feedback.
Detail-oriented and collaborative, with a sense of what resonates on social and what’s off-brand.
Experience in tech, education, or working with learner or developer communities.
Integrated Learning & Skilling IC4 - The typical base pay range for this role across the U.S. is USD $97,600 - $188,400 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $125,000 - $206,400 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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