Social Media & Digital Advertising Manager – Restaurants
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AI Summary
Develop and execute digital marketing strategies and content calendars specifically for restaurants and cafés. Manage and optimize paid advertising campaigns across TikTok, Meta, Google, and Snapchat to drive sales and brand growth.
Job Title
Social Media & Digital Advertising Manager – Restaurants
Location
Remote or on-site within Saudi Arabia. Preference will be given to candidates currently residing in Saudi Arabia or familiar with the Saudi market.
Job Summary
We are looking for an experienced Social Media & Digital Advertising Manager with a minimum of 5 years of hands-on experience in digital marketing, content creation, and paid advertising campaigns. The ideal candidate must have proven experience in marketing restaurants, cafés, or food & beverage brands and a strong track record of generating measurable business results.
Priority will be given to candidates with extensive experience in TikTok Ads and Instagram Ads, as well as Google Ads and Snapchat Ads.
Key Responsibilities
* Develop and execute digital marketing strategies for restaurants and cafés.
* Manage and grow social media accounts across all major platforms.
* Plan and create monthly content calendars aligned with promotions and seasonal campaigns.
* Write compelling marketing and advertising copy.
* Generate creative ideas for food photography, promotional videos, and customer engagement.
* Plan, launch, optimize, and manage advertising campaigns on:
*TikTok Ads (High Priority)
*Instagram & Facebook Ads (High Priority)
*Google Ads
*Snapchat Ads
* Create lead generation and sales campaigns to increase orders, reservations, and customer engagement.
* Manage promotional campaigns for new menu launches, seasonal offers, and new branch openings.
* Target audiences based on demographics, location, interests, and customer behavior.
* Coordinate with designers, photographers, videographers, influencers, and content creators.
* Monitor customer feedback, comments, and online reputation.
* Analyze campaign performance and provide weekly and monthly reports.
* Optimize advertising performance to improve ROI, ROAS, and reduce Cost Per Acquisition (CPA.)
* Conduct A/B testing for creatives, ad copy, audiences, and landing pages.
* Stay up to date with the latest digital marketing trends and platform updates.
* Manage Meta Pixel, TikTok Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
Qualifications
* Minimum 5 years of proven experience in digital marketing and paid advertising.
* Demonstrated experience marketing restaurants, cafés, or food & beverage brands.
* Advanced expertise in:
*TikTok Ads Manager
*Meta Ads Manager (Instagram & Facebook)
*Google Ads
*Snapchat Ads
* Strong copywriting and content creation skills.
* Excellent understanding of restaurant marketing strategies and customer behavior.
* Experience with local marketing campaigns and geo-targeting.
* Ability to generate measurable business growth through digital campaigns.
* Experience with food delivery platforms is an advantage.
المتطلبات
Required Skills
* Creative thinking and campaign planning.
* Strong analytical and reporting skills.
* Budget management and campaign optimization.
* Marketing copywriting.
* Understanding of restaurant branding and customer engagement.
* Excellent communication and teamwork skills.
* Ability to work independently and meet deadlines.
Key Performance Indicators (KPIs)
* Increase online orders and sales.
* Increase restaurant visits and reservations.
* Improve customer engagement and social media growth.
* Reduce Cost Per Acquisition (CPA.)
* Improve Return on Ad Spend (ROAS* Increase coupon and promotional offer redemption.
* Strengthen brand awareness and market presence.
Application Requirements
Applicants should submit:
* Updated CV.
* Portfolio showcasing previous campaigns.
* Examples of restaurant or food industry marketing projects.
* Details of advertising platforms managed.
* Average advertising budgets handled.
* Measurable campaign results (ROAS, CPA, Leads, Sales, etc.) .
* Relevant certifications (Google Ads, Meta Blueprint, TikTok Academy, etc.) .
Preferred Candidates
* Experience in the Saudi Arabian market.
* Previous experience managing multi-branch restaurants or café brands.
* Proven success with TikTok Ads and Instagram Ads.
* Experience with influencers and content creators.
* Available to join immediately.
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