Social Media Assistant for a Keynote Speaker in Australia (Home Based Part Time)
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AI Summary
Manage and maintain the social media content calendar across multiple platforms while repurposing existing media assets into engaging content. Collaborate with a video editor and actively engage with the audience to grow the client's personal brand.
• Manage and maintain the social media content calendar across LinkedIn, Instagram, TikTok and YouTube.
• Schedule and publish content consistently across all platforms.
• Write captions, hooks and post copy in the client's established voice.
• Repurpose podcasts, interviews, keynote footage, television appearances, website content and book material into social media content ideas and written assets.
• Source relevant clips and content from the client's existing podcasts, interviews and media appearances for use by the video editor.
• Work closely with the existing video editor to brief content requirements and ensure assets are ready for publishing.
• Respond to comments and messages and actively engage with relevant audiences in English.
• Test different content approaches on Instagram, including Trial Reels, and monitor what performs well.
• Track and report on key social media metrics each week.
• Proactively identify opportunities to turn one piece of content into multiple posts or platform-specific assets.
• Stay across social media trends and identify relevant opportunities for the client's personal brand.
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