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The SEO Specialist will develop and execute comprehensive SEO strategies to drive organic growth, search visibility, and lead generation in the Japanese market. They will collaborate with cross-functional teams to optimize technical performance, content, and backlink profiles while monitoring key performance indicators.
SEO Specialist
JustMarkets is looking for an SEO Specialist to join our Marketing team and drive organic growth in the Japanese market.
In this role, you'll be responsible for developing and implementing SEO strategies to improve our search visibility, increase qualified organic traffic, and contribute to customer acquisition. You'll work across Technical SEO, Content SEO, and Link Building, collaborating with content, product, development, and marketing teams to strengthen our presence in Japan.
Responsibilities
Develop and execute SEO strategies to increase organic traffic, search visibility, and qualified leads in the Japanese market
Conduct technical, on-page, and off-page SEO audits, identify optimization opportunities, and coordinate the implementation of recommendations
Perform keyword research, clustering, and competitor analysis, focusing on high-value commercial and informational search queries
Optimize website content, landing pages, and site structure to improve search rankings and organic performance
Monitor and improve technical SEO, including crawling, indexing, site speed, Core Web Vitals, structured data, and mobile optimization
Analyze backlink profiles, support Link Building initiatives, and identify potential link-related risks
Track SEO performance, including organic traffic, keyword rankings, CTR, conversions, and other relevant KPIs
Prepare performance reports, identify growth opportunities, and provide data-driven recommendations
Collaborate with content, product, design, development, and marketing teams to implement SEO improvements
Stay updated on Google algorithm changes and SEO trends, adapting strategies to maintain competitiveness
Ensure SEO best practices are followed across the company's multilingual websites and global platform
Requirements
3+ years of hands-on SEO experience with proven results in organic growth for international projects
Hands-on experience with SEO in the Japanese market, including an understanding of local search behavior and market-specific SEO requirements
Strong understanding of Google search algorithms, ranking factors, and SEO best practices
Strong Technical SEO skills, including technical audits, crawling, indexing, structured data, Core Web Vitals, and mobile-first optimization
Experience with Content SEO, including keyword research, clustering, on-page optimization, content mapping, and semantic SEO
Experience with Link Building, backlink profile analysis, outreach coordination, and toxic backlink management
Proficiency with SEO tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or similar
Experience working with CMS platforms (WordPress or custom solutions) and basic knowledge of HTML, CSS, and JavaScript for SEO purposes
Strong analytical skills with the ability to interpret SEO data, develop actionable strategies, and prepare clear performance reports
Ability to take ownership of SEO initiatives and collaborate effectively with cross-functional teams
Upper-Intermediate English (B2) or higher
Will be a plus
Knowledge of financial and trading terminology, including Forex, CFDs, commodities, and crypto
We offer
Opportunity to develop and scale SEO initiatives in the Japanese market within an international FinTech company
Opportunity to contribute to SEO strategy, work across Technical SEO, Content SEO, and Link Building, and influence organic growth
Close collaboration with international marketing, content, product, and development teams
20 paid vacation days per year
10 paid sick leave days per year
Public holidays as per the company's approved Public Holiday List
Medical insurance
Opportunity to work remotely
Professional education budget
Language learning budget
Wellness budget (gym membership, sports gear, and related expenses)
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