SEO Specialist

Job Title: SEO Content Specialist
Location: Remote - Philippines
Employment Type: Full-Time

About the Role

Description:

Our mission is to help customers save time and money when purchasing commercial kitchen equipment and supplies by providing a customer-centric shopping experience and through leveraging our industry buying power.

We are seeking an SEO Content Specialist to work collaboratively in growing and managing our best-in-class ecommerce store. The ideal candidate excels at writing clear, structured content that ranks — producing collection page copy, product descriptions, and blog articles that drive non-branded organic traffic.

Key Responsibilities

• Develop and execute SEO content strategies to improve organic traffic and ecommerce performance

• Conduct keyword research focused on commercial-intent and non-branded search terms

• Write and optimize collection page copy, product descriptions, buying guides, and blog articles

• Implement on-page SEO best practices including title tags, meta descriptions, internal linking, and heading structures

• Monitor content performance using Google Search Console and Google Analytics

• Identify content gaps and opportunities to improve rankings and conversions

• Collaborate with internal teams to maintain content consistency and SEO alignment

• Maintain consistent production output and independently manage deadlines

Qualifications & Requirements

• Proven ability to write long-form SEO content - collection pages, product descriptions, and buying guides (writing samples required)

• Solid working knowledge of Google Search Console and Google Analytics — can read performance data, track keyword positions, and identify opportunities independently

• Experience with keyword research using Ahrefs, Semrush, or equivalent — with a focus on commercial-intent, non-branded queries

• Strong grasp of on-page SEO fundamentals: title tags, H1/H2 structure, meta descriptions, internal linking, and keyword placement

• Experience publishing and managing content in a CMS — Shopify experience is a plus

• Ability to produce one content deliverable per working day and maintain consistent output without close supervision

• Strong written English - this is primarily a writing role; clarity, grammar, and structure matter

• Experience writing for B2B or commercial product ecommerce is a strong advantage (restaurant equipment, food service, industrial, or similar)

• Experience building or executing a hub & spoke content model is an advantage

• Experience building internal link structures on ecommerce sites is an advantage

• Familiarity with Screaming Frog for site audits and internal link analysis

Compensation & Benefits

• Competitive bonus structure

• Medical, dental, and vision coverage

• Flexible remote work setup

• Company-paid training and continued education opportunities

• Employee discounts on commercial kitchen equipment and supplies