SEO Lead

Strategy and leadership
Build and own the SEO and GEO roadmap across all domains and regional sites
Lead and coach SEO specialists, set priorities and review their work
Manage SEO tools, budgets and link-building partners
Present performance and plans to the Head of Content & SEO and wider Marketing
 
On-page and content
Lead keyword and topic research to find the biggest growth opportunities by market
Set and update SEO guidelines for blog posts, landing pages and educational content
Work with Content and Research & Education teams on briefs, refreshes and content gaps
Drive audits to fix decaying pages, cannibalisation and thin content
 
GEO and AI search
Grow how often AI answers (AI Overviews, ChatGPT, Perplexity, Gemini) mention and cite VT Markets
Track AI visibility, mentions and cited pages against key competitors
Shape content and structured data so our pages are easy for AI to understand and cite
 
Technical SEO
Partner with Web Ops and developers to fix crawling, indexing, site speed and mobile issues
Own hreflang, sitemaps, schema markup and structured data across all locales
Lead recovery work after Google core updates, including E-E-A-T and author profiles
 
Off-page and authority
Set the link-building strategy to grow domain authority in priority markets
Keep a healthy backlink profile and manage disavows
 
Regional SEO
Improve visibility of our language sites in local search results
Make sure brand and business details are consistent across local directories and listings
Work with regional teams to improve SEO performance
 
Analytics and reporting
Own monthly SEO and GEO reporting using GSC, GA4, Semrush and internal dashboards
Tie SEO work to traffic, rankings, sign-ups and ROI
Turn data into clear, ranked recommendations
 
What we’re looking for
5+ years in SEO, with at least 2 years leading people or projects
Proven results growing organic traffic on large, multi-language or multi-domain sites
Strong technical SEO knowledge (indexing, hreflang, schema, Core Web Vitals)
Hands-on with GSC, GA4, Semrush or Ahrefs, and Screaming Frog
Clear communicator who can work with writers, developers and senior stakeholders
Interest in or experience with GEO / AI search optimisation
 
Nice to have
Experience in finance, fintech, forex or other regulated industries
Knowledge of WordPress multisite
Basic SQL, Looker Studio or dashboard-building skills
Fluent in an additional language used in our markets