Senior Product Marketing Manager (Remote in U.S.)
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AI Summary
HOW YOU'LL MAKE AN IMPACT
As a Senior Product Marketing Manager, Certifications, you’ll have the opportunity to make a meaningful impact by helping advance the goals of USGBC/GBCI. In this role, you’ll lead end-to-end product marketing by defining positioning and go-to-market strategy, enabling global sales launches with core assets, building buyer personas, and running campaigns to drive revenue growth.
You’ll report to the VP, Product Marketing and be part of a collaborative, cross-functional team environment where your contributions will help shape impactful outcomes. You’ll work closely with teams like Product Management, Technical Development, and go-to-market with a primary focus on translating USGBC and GBCI’s offerings into clear, differentiated value for a global real estate sector audience pursuing green building standards and certification.
Key Responsibilities
- Architect Messaging and Strategy: Lead the development of high-impact positioning and go-to-market strategies, ensuring a cohesive narrative that aligns with USGBC/GBCI’s comprehensive product portfolio
- Accelerate Field Success: Develop and maintain sales enablement assets that equip global sales and partner teams including pitch decks, one-pagers, battlecards, objection handling guides, and FAQs
- Execute Global Product Launches: Own the end-to-end creation of core GTM content including internal product guides, webinars, web narratives, regional-specific assets, and event presentations
- Establish Buyer Criteria and Personas: Develop a deep understanding of the Product’s target audiences to inform messaging and positioning that resonates across specific buyer types, use cases, and regions
- Influence Product Evolution: Synthesize market trends, competitive intelligence, and voice of customer into actionable insights for Product Management, shaping the product’s future to meet emerging customer and industry requirements.
- Impact Product Revenue: Develop and execute marketing campaigns to drive customer acquisition, growth, retention, and advocacy
REQUIRED QUALIFICATIONS
Experience
- 6+ years of product marketing experience
Education
- Bachelor’s degree; MBA or advanced degree is a plus
Technology/System(s)
- CRM & Analytics: Salesforce, Google Analytics, Looker
- Project Management: Asana, Smartsheet, Jira
- Content Creation: Figma, Canva, Notion, Microsoft 365
Skills
- Current client-side experience in a global products organization with a minimum of $75M in annual revenues, preferably in the green building, commercial real estate, sustainability or renewables sectors
- Proven track record of bringing complex products to market with clear, compelling positioning for an enterprise audience
- Strong understanding of market analytics, data and modeling to inform product and go-to-market strategy
- Ability to build consensus and drive alignment across cross-functional teams
- Strategic thinking skills, with the ability to derive actionable insights from complex data
- Strong written and verbal communications skills, including effective presentation skills
- Passion and commitment to the USGBC/GBCI mission
Language
- English
ABOUT OUT TOTAL REWARDS PACKAGE
Salary
Final compensation and benefits will be confirmed at the time of offer and may vary based on factors such as internal equity, relevant experience, qualifications, and employment status. Please note that salary negotiations will not extend beyond the top of the internal salary range.
Benefits
We offer you:
- Competitive compensation
- 401(k) with employer matching
- Professional development reimbursement
- We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer funded HRA will process payments for your in-network claims
- Generous paid time off (12 paid holidays, 9 paid personal sick days and based on career level either 2 to 3 weeks PTO), including operations closed for a full week between Christmas and New Year’s
- 6 weeks paid renewal leave after 7 years of continuous service
LOGISTICS
Location: This position is remote in the U.S.
Work Schedule: Monday through Friday, 9:00 am to 5:30 pm EST, 40 hours per week, including occasional evenings
Travel %: 10% travel for team retreats and industry events
EEO STATEMENT
The U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.
ABOUT US
U.S. Green Building Council (USGBC) is a mission-driven nonprofit dedicated to accelerating and scaling the transformation of the built environment. Through LEED—the world’s most widely used green building rating system— and initiatives likes Greenbuild, the Center for Green Schools and advocacy, USGBC empowers professionals to drive market transformation that advances human and environmental health, climate resilience, and equity.
Green Business Certification Inc. (GBCI) is the world’s leading sustainability and health certification and credentialing body, independently recognizing excellence in performance. GBCI administers project certifications and professional credentials and certificates including LEED, PERFORM, SITES, and TRUE Zero Waste
We are proud to be globally recognized for our leadership in green building, environmental performance, and sustainable development.
Our Global Impact
- Over 120,000 LEED-certified commercial projects worldwide
- Millions of square feet of certified healthy, efficient, low-carbon space
- Recognition in 180+ countries for innovation in green building and business practices
Why Join Us?
At USGBC and GBCI, you’ll work alongside passionate, mission-aligned professionals who care deeply about people, the planet, and progress. We offer:
- A purpose-driven, inclusive culture
- Opportunities to grow your career and take ownership of meaningful work
- A chance to make a measurable impact on global sustainability efforts
- We’re seeking team members who thrive in collaborative environments, are committed to excellence, and want to build lasting partnerships that drive change in the built environment.
Meet Our Leaders and Learn More about our Mission:
Culture and Values Statement
Working together, each of us advances our mission by respecting all voices, trusting and supporting one another, excelling through collaboration and accountability, and continuously improving ourselves and our organization.
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