Senior Performance Marketing Specialist (WFH) | ZR_1229_JOB

 Posted 2 months ago
     
5-10 years experience
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AI Summary

The specialist will launch, manage, and optimize full-funnel paid media campaigns across Google, Meta, and LinkedIn to drive qualified leads. They are also responsible for tracking performance, conducting A/B testing, and collaborating with creative teams to improve ad assets.

This is a remote position.

Senior Performance Marketing Specialist (Remote)

About PeoplePartners
  • At PeoplePartners, we’re not just building careers — we’re building something people genuinely want to be part of. As a Great Place to Work certified company, we put people first in everything we do. That means real support, meaningful collaboration, and opportunities that actually move your career forward.
  • You’ll work with global clients, gain international exposure, and be surrounded by a team that values growth, curiosity, and impact. It’s fast-paced, yes — but it’s also thoughtful, human, and designed for people who want more than just a job.
  • If you’re looking for a place where your work matters and your growth is taken seriously, you’ll fit right in.
Role Overview
  • This isn’t a “set up campaigns and hope for the best” kind of role.
  • As a Senior Performance Marketing Specialist, you’re the engine behind real, measurable growth. You don’t just run ads — you build systems that turn spend into pipeline. You see beyond clicks and impressions and focus on what actually moves the needle: qualified leads and conversions.
  • You’ll own the full funnel, shape the creative strategy (especially video), and make data-backed decisions that continuously improve performance. If you enjoy being in the driver’s seat — testing, optimizing, and scaling what works — this role is built for you.
Key Responsibilities:
  • Launch, manage, and optimize full-funnel campaigns (ToFu to BoFu).
  • Own campaign performance across Google Ads, Meta Ads, and LinkedIn Ads.
  • Set up and validate tracking using Google Tag Manager (GTM) and GA4.
  • Monitor and improve CPL, CPA, CTR, and conversion rates.
  • Execute structured A/B testing with clear hypotheses.
  • Identify landing page issues and recommend CRO improvements.
  • Analyze campaign data and provide actionable insights.
  • Collaborate with Multimedia Designer on ad creatives.
  • Create briefs, scripts, and directions for paid media assets.
  • Maintain accurate reporting, tracking, and documentation.

Requirements

Required Qualifications (Must-Have):
  • 5+ years of experience managing paid media campaigns.
  • Proven experience owning campaign performance and results.
  • Strong background in lead generation campaigns.
  • Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
  • Experience with GA4, GTM, and performance tracking.
  • Strong analytical and data interpretation skills.
Preferred Qualifications:
  • Experience working closely with designers or creative teams.
  • Experience contributing to video ad concepts and direction.
  • Familiarity with landing page optimization and CRO strategies.
Why Join PeoplePartners

At PeoplePartners, you’re not just taking on a role — you’re stepping into a career that’s designed to grow with you.

  • Work with global clients and gain international exposure.
  • Be part of a people-first, Great Place to Work certified culture.
  • Competitive salary and benefits package.
  • HMO coverage and paid leaves.
  • Remote-first flexibility with structured collaboration.
  • Ongoing learning and development opportunities.
  • Regular team engagement activities and events.
  • A culture that values ownership, feedback, and continuous improvement.

If you’re ready to own results, push performance forward, and work with a team that actually supports your growth — this is your next move. Apply now and build campaigns that truly convert.

Work Details
  • Work Setup: Remote (Philippines-based).
  • Schedule: 7:00 AM – 4:00 PM MNL (aligned with 9:00 AM – 6:00 PM BNE).
  • Employment Type: Full-time.

Benefits

  • Permanent Work-from-home setup
  • Company-provided equipment
  • Secondary Wi-Fi Modem
  • 21 Leave Credits Annually - Leave benefits begin on Day 1.
  • 100% conversion of UNUSED leave credits
  • HMO on Day 1
  • 13th Month Pay
  • Monthly Gift Voucher
  • Milestone Tokens (Birthday/Anniversary/Christmas).
  • A Life Beyond the Screen #WorkLifeBalance.
  • Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.


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