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AI Summary
Own the end-to-end B2B demand generation engine to increase new-logo acquisition and generate qualified pipeline for the sales team. Manage the full marketing stack including HubSpot, webinars, lifecycle email campaigns, and technical positioning.
About KodeKloud
KodeKloud is a fast-growing EdTech platform for IT, DevOps, and Cloud — hands-on labs, playgrounds, and structured learning paths that turn engineers into practitioners. Our B2B business sells team and enterprise training to organisations upskilling their technical workforce. It is growing fast and is now our highest-leverage growth engine. We are building the marketing function that will take B2B from its current scale toward $10M+ in ARR.
The Role
This is a one-person, full-stack B2B marketing role: planner, orchestrator, and executor. You will own the demand-generation engine end to end — strategy through to the click — and hand qualified pipeline to a full-cycle sales team. You will not have a team underneath you on day one; you will build the playbook, run the campaigns yourself, and prove the motion before we scale it.
We have strong fundamentals to build on: post-qualification win rates around 60% and a sales team that closes. The gap is the top of the funnel — demand creation is our weakest link, and new-logo acquisition has stalled. Your mandate is to fix that.
You are scrappy, founder-minded, and comfortable owning operations yourself — but you understand how a real B2B SaaS marketing engine works at the $1M–$10M stage, and how to wire it into Sales to generate MQLs that convert.
Why This Role
B2B is KodeKloud's biggest growth lever and this is its founding marketing hire. You'll have the autonomy of a one-person function, the leverage of a product and sales motion that already works, and a direct line to leadership. If you want to build a demand engine from the ground up and own the outcome, this is it. Who You Are
Industry Background We're Looking For
Strongest fit comes from someone who has marketed a comparable IT/Cloud/DevOps learning platform and knows this buyer cold. Directly relevant backgrounds include:
What Success Looks Like (First 6–12 Months)
What You'll
Own Demand Generation & Pipeline
KodeKloud is a fast-growing EdTech platform for IT, DevOps, and Cloud — hands-on labs, playgrounds, and structured learning paths that turn engineers into practitioners. Our B2B business sells team and enterprise training to organisations upskilling their technical workforce. It is growing fast and is now our highest-leverage growth engine. We are building the marketing function that will take B2B from its current scale toward $10M+ in ARR.
The Role
This is a one-person, full-stack B2B marketing role: planner, orchestrator, and executor. You will own the demand-generation engine end to end — strategy through to the click — and hand qualified pipeline to a full-cycle sales team. You will not have a team underneath you on day one; you will build the playbook, run the campaigns yourself, and prove the motion before we scale it.
We have strong fundamentals to build on: post-qualification win rates around 60% and a sales team that closes. The gap is the top of the funnel — demand creation is our weakest link, and new-logo acquisition has stalled. Your mandate is to fix that.
You are scrappy, founder-minded, and comfortable owning operations yourself — but you understand how a real B2B SaaS marketing engine works at the $1M–$10M stage, and how to wire it into Sales to generate MQLs that convert.
Why This Role
B2B is KodeKloud's biggest growth lever and this is its founding marketing hire. You'll have the autonomy of a one-person function, the leverage of a product and sales motion that already works, and a direct line to leadership. If you want to build a demand engine from the ground up and own the outcome, this is it. Who You Are
- B2B EdTech / technical SaaS marketer. You deeply understand how marketing engines work for B2B EdTech or developer-focused SaaS and how to hand off to Sales.
- Scrappy operator. Founder or early-startup experience and mindset — you plan it, then you build and run it yourself. You're energised by an empty playbook, not paralysed by it.
- Knows the $1M–$10M journey. You've seen what it takes to grow a B2B SaaS business through this stage and know which levers matter at each step.
- Sales-aligned. You think in pipeline and MQLs, not vanity metrics, and you know how to make Sales genuinely glad you exist.
- Full-stack execution. Comfortable across demand gen, lifecycle, webinars, content, paid, marketing ops, and basic analytics — a generalist who can go deep where it counts.
Industry Background We're Looking For
Strongest fit comes from someone who has marketed a comparable IT/Cloud/DevOps learning platform and knows this buyer cold. Directly relevant backgrounds include:
- Highly relevant: Linux Academy, A Cloud Guru, DataCamp, Whizlabs, Pluralsight, Cloud Academy
- Adjacent / considered: Udemy (Business), Coursera, and similar B2B EdTech or developer-tooling SaaS
What Success Looks Like (First 6–12 Months)
- First 90 days: Demand-gen plan and budget approved; HubSpot/funnel instrumentation and MQL framework live; first webinar and outbound SDR motion running.
- By 6 months: A repeatable, measurable demand engine producing a predictable flow of qualified pipeline to AEs, with attribution you can stand behind.
- By 12 months: New-logo acquisition trending back up, a proven playbook ready to scale, and a clear case for building a team around you.
What You'll
Own Demand Generation & Pipeline
- Build the demand engine. Design and run the full B2B demand-gen motion — inbound, outbound, and nurture — targeting technical leaders and certification buyers at organisations training IT/DevOps/Cloud engineers.
- Generate MQLs for Sales. Define the MQL/SQL framework with Sales, build the lead-scoring and qualification logic, and own a monthly qualified-pipeline target. Marketing's job is to feed AEs, not just to create awareness.
- Webinars & events. Own the webinar program end to end — topics (DevSecOps, GDPR, LLMs, and similar technical themes), promotion, and follow-up — including co-hosted sessions with partners such as the Linux Foundation to extend reach.
- Lifecycle & email. Run segmented email and lifecycle campaigns (free, Pro, AI-plan, and B2C-to-B2B conversion segments) that warm leads and surface buying intent for AE outreach.
- Own the funnel and the numbers. Instrument the funnel, attribute pipeline to source, and report on what's working. Build the demand-gen budget (demand creation + SDR agency spend) and defend ROI.
- Wire marketing into the GTM stack. Operate HubSpot, email/sequencing tools, and analytics yourself — campaign build, tracking, and reporting are hands-on parts of the job, not things you delegate.
- Partner with Sales & Product. Work shoulder-to-shoulder with AEs on messaging, sales collateral, and feedback loops, and with Product on positioning and B2B differentiation.
- Content & positioning. Translate a technical product into sharp, credible positioning for technical buyers — landing pages, one-pagers, campaign copy, and sales enablement.
- Fully remote, by design: We're remote-first from day one. The team works from homes, co-working spaces, and everywhere in between - we care about outcomes, not hours logged. We do make time to meet in person for a few days each year.
- Health & well-being: Comprehensive health coverage tailored to where you live, plus fully paid parental leave and flexible practices for the parts of life that don't fit into a calendar invite. We hire people for the long run, and we want them in good shape for it.
- Learning & growth: Learning is our product, and it's how the team operates internally too. Everyone gets a dedicated annual learning budget and the time to use it - whether you're going deeper in your craft or picking up something new on the side.
- Lifestyle support & flexibility: A flexible annual budget you can spend on what actually supports your life: fitness, meals, childcare, pet care, family support. Everyone's life looks different - we trust you to pick what helps.
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