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The role involves translating strategy into visual concepts, storyboards, and finished assets for paid social media campaigns. You will produce both static and motion content while ensuring brand consistency and navigating regulated industry review cycles.
Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.
We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.
Core Experience
• 5+ years in a hands-on creative production role — Art Director, Senior Designer, Creative Producer, or similar —with dedicated performance/paid social experience
• A portfolio that shows range across both static design and video/motion editing, ideally for paid social specifically
• Experience working within brand guidelines of varying depth and translating them into new creative applications
• Experience in regulated or highly regulated industries (healthcare, finance, insurance, legal, or similar) is a strong plus, given our client base
• Experience working in matrixed organizations with multiple stakeholders and layered approval processes
Craft & Technical Skills
• Expert-level proficiency in Figma (or similar) for static design and layout
• Strong proficiency in After Effects (or similar) for motion graphics and video editing
• Comfortable editing raw video/photo footage into finished assets: selects, cuts, pacing, captions/graphics overlays
• Working knowledge of Adobe Creative Suite (Photoshop, Premiere, Illustrator) as needed
• Understands platform-specific creative specs and best practices across Meta, TikTok, YouTube, Pinterest, and other paid social channels
Creative & Strategic Judgment
• A strong eye for what "good" looks like in modern performance advertising — thumb-stopping, polished, and effective, not just pretty
• Understands performance/paid-social fundamentals (hooks, pacing, hierarchy, CTAs) well enough to make smart creative calls independently, without needing to run the strategy
• Can take a loose brief or visual direction and fill in the gaps with sound creative judgment
• High attention to detail — typos, brand misapplications, and spec errors don't make it to client review
• Comfortable giving and receiving fast, iterative feedback in a deadline-driven environment
Working Style
• Thrives on speed without sacrificing polish — this role owns production timelines that need to move fast to offset long approval cycles
• Collaborative by nature; sees the Creative Strategist as a partner, not a hand-off point
• Self-sufficient in production; doesn't need heavy oversight to get from brief to finished asset
• Assets consistently reach client/compliance review in 1–2 internal revision rounds or fewer
• Creative reliably passes compliance and legal review with minimal rework
• Output balances brand safety with creative freshness — clients see growth and new territory, not just "more of the same"
• The Strategist and Senior Performance Creative function as a true two-person creative engine, each covering what the other doesn't
Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable
Make an impact: We’re a small agency. Everybody has the opportunity to drive change and impact
Get paid: We hire the best and pay them generously
Do cool sh*t: From media to SEO to measurement, learn the cutting edge of what works
Unlimited PTO
Comprehensive health, dental, and vision plans
Virtual Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.
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