Senior Media Buyer

Job Title: Senior Media Buyer & Growth Strategist

Location: Remote (PST, CST, EST, MST Time Zone required)
Comp Range: Flexible, ($85K-100K+)
Department: Marketing
Reports To: Founder

About the Role

We are looking for a Senior Media Buyer & Growth Strategist who combines deep paid media expertise with strong client-facing strategy skills. This hybrid role is perfect for someone who thrives in performance-driven environments, can manage 6–8 accounts with autonomy, and is on the path toward a future Director role.

You’ll lead strategy and execution across Meta, Google, TikTok, and TikTok Shop. You’ll own client outcomes, build growth roadmaps, collaborate cross-functionally, and drive measurable results — without carrying full P&L ownership. Your work will shape client performance, retention, and long-term revenue growth.

What You’ll Do

Example Account: whoever is hired for this role will be working on and building strategy around a 1.3MM launch of a US health and wellness brand in Q1 2026. You will be working closely with the CEO (previous Loreal executive) and our internal agency team to build the brand from the ground up.

Account Ownership & Strategy

• Own end-to-end strategy and execution for 6–8 clients across Meta, Google, TikTok, and TikTok Shop
• Architect full-funnel strategies that align to growth targets
• Build and present monthly/quarterly growth roadmaps
• Develop forecasting, budgets, pacing, and performance modeling
• Analyze performance with strong command of ROAS, MER, CPA, and incrementality
  
  

Performance Execution

• Launch, manage, and optimize campaigns across paid social and paid search platforms
• Implement structured testing frameworks (creative, bidding, audiences, landing pages)
  Translate insights into clear action plans for creative teams, clients, and internal partners
• Maintain clean QA, naming conventions, builds, and reporting hygiene
  
  

Client Communication & Relationship Management

• Serve as the primary point of contact for your accounts
• Lead client calls, async check-ins, and reporting reviews
• Communicate performance clearly and proactively to executive teams
• Manage expectations, identify risks early, and present solutions
• Contribute to upsell opportunities when logical (not quota-based)
• Slack communication during standard office hours is most important here. Most of what we do is asynchronous
  
  

Cross-Functional Collaboration

• Partner with creative strategists on briefs, hooks, angles, and testing plans
• Work with in-house lifecycle, CRO, and landing page partners to support full-funnel performance
• Provide insights that inform creative direction, product testing, and broader marketing strategy
  
  

Operational Excellence

• Maintain consistent reporting, dashboards, and insights
• Build repeatable processes, SOPs, and playbooks that elevate team performance
• Ensure campaigns are compliant, properly tracked, and technically sound
• Support internal knowledge-sharing and mentor junior talent as needed

Leadership Pipeline (No P&L Responsibilities Required)

• Demonstrate the behaviors and thinking of a future Director
• Support process improvement and account quality control
• Step into escalations with guidance from senior leadership
• Contribute to agency growth through best practices and thought leadership

What You Bring

REQUIRED Expertise

• 7+ years managing paid media across Meta, Google, TikTok, and TikTok Shop
• Proven track record of scaling accounts profitably 
• Ability to manage $100K+/mo in ad spend, per client across multiple channels
• Strong fluency in attribution, data analysis, incrementality, and measurement
• Strong experience in DTC, lead gen, or eCommerce performance marketing
• Experience producing creative briefs
• Deep understanding of GA4, Shopify and various attribution tools
• Familiarity with landing page optimization and full-funnel CRO
  
  

Strategic Thinking

• Ability to connect platform execution to business-level outcomes
• Experience building multi-channel growth roadmaps
• Strong command of creative strategy and feedback loops
  
  

Client-Facing Strength

• Confident communicator with ability to simplify complex performance narratives
• Experience owning client relationships directly (1:1 or in small pods)
• Ability to create trust, maintain client satisfaction, and improve retention
  
  

Operational Rigor

• Mindset of documentation, process, and proactive issue detection
• Strong QA habits and attention to detail
• Ability to work in a fast-paced agency environment with multiple accounts

Who You Are

• You think like a performance operator first, strategist second
• You solve problems before they escalate
• You enjoy owning accounts and influencing outcomes
• You play well with creative, lifecycle, CRO, and analytics partners
• You want to grow into a Director role in the next 12–24 months
• You care about delivering results, not just running ads

Why This Role Matters

This role is critical to helping the agency scale past the founder, improve client outcomes, and build a world-class performance department. You are the backbone of client success — the person who brings strategic clarity, operational rigor, and hands-on excellence to every engagement.