Senior Marketing Manager - IVF Technologies

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby.

Location: Remote

Position Summary

The Senior Marketing Manager IVF Technologies is responsible for the strategy, development, and lifecycle management of capital equipment platforms used in embryology and andrology laboratories, including incubators, electronic witnessing systems, and integrated automation solutions.

This role requires a strong understanding of IVF lab workflows, environmental control requirements, device engineering, regulatory considerations, and total cost of ownership. The ideal candidate will translate technical capabilities into clear value propositions that improve consistency, reliability, workflow efficiency, and clinical outcomes for clinics, embryologists, and patients.

Key Responsibilities

Marketing Strategy and Planning

• Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions.

• Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape.

• Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders.

• Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives.

Campaigns, Content and Messaging

• Create marketing content including brochures, technical guides, white papers, case studies, and digital assets.

• Develop product training materials, demo scripts, and competitive positioning tools.
  Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns.

Commercial Enablement

• Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution.

• Develop launch kits and commercial playbooks for new products and upgrades.

• Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement.

• Strengthen field marketing and distributor enablement programs.

Customer Insights and Voice of Customer

• Conduct interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers.

• Identify workflow challenges, unmet needs, and drivers of capital investment decisions.

• Analyze customer data including utilization, downtime, and purchasing cycles to refine targeting and messaging.

• Partner with service teams to understand performance trends impacting customer experience.

Product Launch and Go to Market Execution

• Lead product launch strategy and execution across multiple channels.

• Align cross functional teams on timelines, messaging, training, and content development.

• Track launch performance and optimize campaigns based on data and market feedback.

Market and Portfolio Analytics

• Monitor product performance, market share, pipeline growth, and competitive dynamics.

• Track pricing trends, procurement cycles, and relevant reimbursement considerations.

• Report on key performance indicators including lead generation, funnel progression, and campaign return on investment.

Qualifications

• Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment.

• 5 to 8 years of commercial experience in medical device capital equipment, life sciences instrumentation, or laboratory systems.

• Strong communication, collaboration, and leadership skills.

Preferred

• Experience working with embryology key opinion leaders or clinical education teams.

• Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms.

• Ability to translate scientific or technical concepts into compelling commercial messaging.
  

Benefits

• Paid Time Off and 10 Paid Holidays

• 401(k) with Employer Match

• Medical, Dental, Vision

• IVF Coverage to support family building needs

• GAP Insurance

• Basic Life and AD&D Coverage

• Short- and Long-Term Disability

• Optional AFLAC Supplemental Policies

• Employee Assistance Program (EAP)

• Flexible Spending & Health Savings Account

An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.

We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.