Senior Campaign Manager
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AI Summary
At NOVACARD, we’re redefining how people use credit. We are the first interest-free and no-annual-fee credit card in Mexico, designed to simplify personal finances and give users complete control - all from a mobile app. With NOVACARD, users can access up to $200,000 MXN in credit, only pay when they use it, and manage everything digitally in under 5 minutes. Our mission is to empower people to make smarter financial decisions by offering flexibility, transparency, and the freedom they need to reach their goals. Simple finances, big goals.
About the Role:
We are looking for a Senior Campaign Manager to take ownership of campaign planning and coordination across our near-prime client portfolio. You will define the campaign structure and schedule, coordinate cross-functional teams to automate and launch campaigns on time, and ensure seamless execution from brief to analysis. This role requires a systematic thinker who can build scalable campaign processes and deliver results in a fast-paced lending environment. The role is based in Mexico, with remote flexibility and business trips when required.
Key Responsibilities:
Define the structure, prioritization, and schedule of portfolio campaigns targeting activation, balance building, retention, and cross-sell among Near Prime customers.
Own the full campaign cycle — from briefing and task setting to launch coordination, delivery monitoring, and post-campaign analysis.
Collaborate with development and CRM teams to automate recurring campaigns, reducing manual effort and increasing speed to market.
Work closely with marketing, analytics, IT, and product teams to align on timelines, resources, and priorities for all campaign initiatives.
Verify campaign setup accuracy, audience segmentation logic, and communication scenarios before launch to ensure flawless customer experiences.
Monitor campaign results against KPIs, prepare regular performance reports, and deliver actionable recommendations for optimization.
Establish standards, playbooks, and best practices to continuously improve the speed, quality, and impact of portfolio campaigns.
Key Requirements:
Proven experience managing marketing or CRM campaigns at a Senior level in fintech, banking, or consumer lending — mandatory.
Solid understanding of CRM principles, customer segmentation, and communication automation (e.g., triggered journeys, dynamic content).
Upper-intermediate English or higher (both spoken and written) — required for communication with international teams and HQ.
Strong organizational, analytical, and project management skills, with the ability to run multiple campaigns concurrently and maintain meticulous attention to detail.
Proactive mindset, end-to-end ownership of results, and ability to effectively coordinate cross-functional teams.
Advanced soft skills: clear communication, stakeholder management, and a collaborative approach to problem-solving.
What We Offer
Remote or hybrid work format, with business trips as required.
Official employment under local labor law; contractor arrangements available for candidates from other countries.
The opportunity to drive portfolio engagement strategy for a growing Near Prime segment in Mexico.
A data-driven environment where campaigns are core to customer lifecycle management and business growth.
Cross-functional exposure to marketing, product, analytics, and technology teams, with a direct impact on portfolio metrics.
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