Senior Manager, Product Marketing

Reporting to the Greenway Health Marketing leader, the Senior Manager of Product Marketing will be an inspirational leader of the product marketing team and own strategy for key components of Greenway Health’s products and services. The candidate for this role will have direct responsibility for managing the Product Marketing Managers on the Product Marketing team.  Acting as a mentor and coach for the Product Marketing team, the Sr. Manager, Product Marketing will create an environment of teamwork, performance excellence, and continuous improvement for Greenway’s messaging strategy in the market.

This position will have broad responsibility for the strategic development of our demand generation, brand perception, and awareness of go-to-market activities across the full range of campaigns and promotional programs. The Senior Manager of Product Marketing will also be responsible for managing innovation in product positioning and product launch commercialization, applying market intelligence, leading collateral development, and contributing to sales enablement to maximize sales success for the entirety of the Greenway product portfolio.

The Senior Manager of Product Marketing will ideate, execute and project manage the product marketing strategy to support success in demand generation and client retention for all products in the Greenway portfolio. The Senior Manager of Product Marketing serves as a subject matter expert relative to the sales positioning of each product, working cross-functionally to provide thought leadership and strategic direction on integrated campaign planning with our Marketing Communications, Events Marketing, Creative Director, and Marketing Operations leaders.  The successful candidate for this role will have strong leadership, communication, and organizational skills, combined with the capacity to both ‘think and do’.

Essential Duties and Responsibilities:

• Leads Product Marketing, messaging, and campaign efforts for a full portfolio of software products and enhancements, including go-to-market and demand-generation strategy development via an understanding of industry factors, buyer personas, and competitive landscape.
• Responsible for GTM campaign metric reporting, and ongoing optimization of results
• Manages and directs the Product Marketing Managers on the Product Marketing team, providing support, leadership, and developmental opportunities to each of their team members.
• Develops and manages rollout of marketing materials with the support of the Product Marketing team.
• Identifies the relevant market-facing positioning of key benefits and value propositions of our products to provide internal sales education and create positive perception and demand in the market.
• Leads the development of print and interactive collateral and sales tools to promote the product features, functionality, and value of each of the products including, but not limited to, illustrative thought leadership and competitive messaging.
• Provides subject matter expertise relative to our products to contribute to RFPs, pursuit marketing efforts, articles in industry publications, and internal sales training materials.
• Partnering with and supporting the sales organization in effective selling and customer engagement.
• Driving product launch planning and activation in the market across marketing and other contributing client-facing teams.
• Provides subject matter expertise relative to the competitive aspects of our software solutions through partnering with our Market and Competitive Intelligence team and analyzing data. Aids with competitive positioning and targeting of users or prospects of competitive solutions.