Senior Manager, Performance Marketing Growth

Why this role

Evolve is on a mission to make vacation rental easy for everyone, and that starts with the homeowners who trust us with their properties. Nearly every one of them arrives the same way: a search result, an ad, or a landing page, followed by a request for information and a conversation with our sales team. Paid media brings in the large majority of those homeowners, and it is the single largest marketing investment Evolve makes.

As Senior Manager of Performance Marketing, you'll own Evolve's paid acquisition program end-to-end — the channel mix, the budget, the campaigns, the creative strategy, and the agency relationships — against a monthly qualified-lead target and a cost per qualified lead the whole company watches. You'll decide where an eight-figure annual media budget goes, and you'll be in the platforms making those decisions yourself.

The timing matters. We're winding down a search agency contract and bringing that work in-house, which means you'll be rebuilding the program rather than inheriting a finished one. We're also opening channels Evolve has never run - Performance Max, connected TV, podcast, and a larger direct mail program - so a meaningful part of the first year is zero-to-one work.

This is a senior individual-contributor role on a small, flat, high-ownership team. You'll lead through evidence and influence rather than headcount.

The team

Growth owns Evolve's owner-acquisition funnel from first impression to a signed agreement, across five programs: Attract, Convert, Launch, Nurture and Foundations. This role owns Attract. It's a small team by design, which means less process, more surface area, and a direct line from your decisions to the company's number.

What you’ll do

• Channel Strategy & Budget

  • Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces and new test channels - strategy, campaign structure, bidding, budgets, pacing and performance
  • Monitor qualified-lead delivery against plan and forecast, diagnose what's driving it, and decide where the next dollar is most likely to generate efficient volume
  • Own the monthly spend and volume inputs to the marketing forecast, and re-plan in-month when delivery moves - including telling Finance when money moves and why
  • Bring paid search and paid social in-house as we wind down our search agency, and set the strategy for and hold accountable the agency partners we keep

  Hands-On Campaign Management

  • Be hands-on in the platforms. Google Ads and Meta are yours to build and optimize directly, not to review in a weekly deck
  • Build audience strategy across prospecting, retargeting, customer lists, lookalikes and Evolve's own first-party data on properties, permits and owners
  • Design and analyze structured tests across audience, creative, bidding, placement, geography and landing destination

  New Channels & Creative

  • Launch new channels from zero to one - Performance Max, connected TV, podcast and an expanded direct mail program - with a plan for how each will be measured before it spends
  • Develop paid creative strategy with our creative partners: messaging, format, testing frameworks, and the analysis that decides what scales and what gets killed. Evolve hasn't had a meaningful creative refresh in two years, so there's a lot of headroom here.

  Measurement & Partnership

  • Push our measurement past last-click. Help us build a real read on incrementality and on the offline channels we currently can't see, and partner on the attribution work behind it
  • Partner with analytics, product, and sales on the full funnel from impression to signed agreement. A lead that converts is the job; a cheap click is not

What makes you a great fit 

• • 7+ years in performance marketing or digital media buying, with significant hands-on ownership of paid search and paid social campaigns
  • Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend
  • Deep platform expertise in Google Ads and/OR Meta - campaign structure, bidding, budget pacing, audience management, creative testing and optimization
  • Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house
  • Ownership of forecasting - the monthly spend and volume inputs to a marketing plan, and the judgement to re-plan mid-month when delivery moves
  • Strong analytical skills - you're comfortable in SQL and a product analytics tool, you interpret channel and funnel data yourself, and you make investment decisions without waiting on an analyst
  • Experience developing or executing paid creative strategy - messaging, format, testing and analysis - in partnership with creative teams or agencies
  • AI-native working style - you already use tools like Claude for analysis, creative iteration and reporting; this is a baseline here, not a differentiator

Compensation

For this role compensation is based on a base plus department variable annual bonus. Our base salary is $160,000- $190,000.