Senior Manager of Marketing, Omnicare

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Omnicare is a leading provider of pharmacy services to long-term care facilities nationwide, supporting skilled nursing facilities, assisted living communities, and other institutional care settings.

Position Summary
Omnicare is seeking an experienced Senior Manager, Marketing to lead the development and execution of Omnicare's overall marketing, brand, and content strategy. This role will be responsible for shaping how we tell the Omnicare story, articulate our value to customers, and build a consistent and compelling brand across channels.

 

The ideal candidate is a strong storyteller and strategic marketer who can translate complex healthcare services and capabilities into clear, differentiated customer value. This individual will lead content and brand strategy, oversee creative and graphic design, guide web and digital strategy in partnership with the Marketing Manager, and manage a small marketing team.

 

Experience in healthcare is strongly preferred, with long-term care, pharmacy, senior living, or post-acute care experience particularly valuable.

Responsibilities

• Develop and lead the overall marketing, brand, and content strategy for Omnicare, ensuring alignment with business objectives and customer needs
• Define and strengthen the Omnicare brand story, positioning, messaging, and value proposition across customer and market segments
• Translate complex healthcare, pharmacy, and service offerings into clear, compelling stories and customer-facing messaging
• Lead the development of marketing content and materials, including presentations, sales collateral, thought leadership, customer communications, digital content, and other brand assets
• Provide creative direction and oversee graphic design and visual brand execution, ensuring a consistent and professional brand identity
• Oversee website strategy and evolution in partnership with the Marketing Manager, ensuring the website effectively communicates Omnicare's capabilities, differentiation, and value
• Partner with the Marketing Manager on digital marketing, SEO, social media, digital advertising, and campaign strategy
• Develop integrated marketing campaigns that support brand awareness, customer engagement, growth, and retention
• Partner closely with Sales, Customer Success, Operations, and other internal stakeholders to understand customer needs and translate business priorities into effective marketing strategies
• Establish marketing priorities and measure the effectiveness of content, campaigns, and other marketing initiatives
• Manage marketing projects, external agencies, creative partners, and vendors as appropriate
• Manage and develop 1–2 direct reports, providing clear priorities, coaching, feedback, and professional development
• Help build the marketing function and establish scalable processes, standards, and capabilities as the organization grows

This position is currently fully remote and open to candidates nationwide.

Required Qualifications
7+ years of progressively responsible marketing experience, including increasing content strategy, brand strategy, and integrated marketing.

2+ years of people management experience

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• Demonstrated ability to develop compelling narratives and clearly articulate a company's value proposition and differentiation
• Exceptional written and verbal communication skills, with the ability to simplify complex concepts for different audiences
• Strong experience developing customer-facing content, presentations, sales enablement materials, and marketing communications
• Experience providing creative direction and managing graphic design, brand standards, or external creative resources
• Understanding of digital marketing and website strategy, with the ability to effectively lead and partner with digital marketing resources
• Strong strategic thinking, organizational, and project management skills
• Ability to balance high-level strategy with hands-on execution in a growing organization
• Collaborative leadership style and ability to work effectively across functions and with senior leaders
• Healthcare industry experience strongly preferred; long-term care, pharmacy, senior living, or post-acute healthcare experience is a plus
• Creative, strategic, customer-focused, and results-oriented approach to marketing

Education:

Bachelor's degree preferred; may consider comparable work experience

Pay Range

The typical pay range for this role is:

$75,400.00 - $165,954.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/29/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.