Corporate Director of Marketing

Corporate Director of Marketing

Salary: $95,000-100,000/year

We are seeking a strategic and innovative Director of Marketing to lead brand growth, lead generation, and occupancy initiatives across our senior living communities. This role is responsible for building impactful campaigns, strengthening our brand, and driving measurable results that align with our mission of enriching residents’ lives.

Key Responsibilities

• Develop and execute comprehensive marketing strategies that support occupancy growth, retention, and market expansion.
• Partner with senior leadership to align marketing initiatives with business goals.
• Lead brand management efforts, ensuring consistent messaging across all channels.
• Oversee digital marketing (SEO, PPC, social media, website) and traditional marketing (print, direct mail, events).
• Drive lead generation and partner with sales teams to optimize conversion.
• Support local community marketing events and build referral/industry relationships.
• Monitor KPIs, analyze ROI, and adjust strategies based on data insights.
• Serve as a spokesperson for PR, media, and community engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
• 5+ years of marketing experience, including 3+ years in a leadership role.
• Experience in senior living, healthcare, or hospitality preferred.
• Proven expertise in digital marketing, branding, and campaign management.
• Strong leadership, communication, and collaboration skills.
• Data-driven, creative thinker who can thrive in a fast-paced environment.

The Perks That Matter

• Competitive salary and bonus opportunities
• Health, dental, vision, disability, and life insurance
• 401(k) with match
• Paid time off and flexible hours
• Employee assistance program and on-demand pay
• Career growth opportunities in a fast-growing company

About Jaybird Senior Living

We provide seniors with the exceptional care they deserve, in an extraordinary living environment. Our communities offer seniors the freedom to enjoy each day as they see fit, with the right level of care and support; helping them approach life with renewed confidence and purpose.

Since 2004, we’ve created a culture where our staff can innovate and grow — while our residents thrive and their families enjoy peace of mind.

The Minnesota Equal Pay for Equal Work Act requires employers in the state of Minnesota to disclose the following information. If the position applied to is not located in Minnesota, the following information may not apply. The base range represents the low and high end of the pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of our total compensation package for employees. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, we provide a variety of benefits to employees, including medical, dental, and vision insurance coverage, disability insurance, 401(k) with match, paid time off (PTO), Flexible hours for better work-life balance, Employee assistance program, on-demand pay.

We are committed to providing equal employment opportunities to all employees and applicants. We prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or any other protected characteristic under federal, state, or local laws.