Senior Manager Marketing Analytics & Digital Performance
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AI Summary
About Sequel
Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.
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Sequel Med Tech is seeking a strategic, tactical, and data-driven Senior Manager, Marketing Analytics & Digital Performance to join our marketing team. This role will be instrumental in measuring and optimizing the performance of our digital campaigns and broader marketing efforts across the funnel. This role will own our marketing dashboards, reporting systems, competitive intelligence efforts, and work closely with cross-functional teams to deliver insights and recommendations that drive better decisions and stronger ROI.
The ideal candidate has a strong background in marketing analytics and digital marketing performance. This person is a clear and concise communicator that can transform complex data into compelling stories and actionable recommendations for senior leadership. The successful candidate will have deep expertise in Salesforce reporting, Tableau dashboard development, and executive-level presentations, and be proactive, collaborative, and comfortable operating in a fast-paced environment. Experience within the diabetes, medical device, digital health or broader healthcare space is preferred.
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Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs across awareness, consideration, conversion, and retention stages. Pull, analyze, and integrate data from Salesforce and other relevant data sources to provide accurate, actionable insights.
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Ensure data accuracy and integrity: Partner cross-functionally and with agency partners to validate Salesforce and other data sources and maintain consistent, reliable data pipelines.
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Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templates and dashboards to provide consistent insights to stakeholders and senior leadership.
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Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data into clear business insights, strategic recommendations, and action plans for senior leadership and cross-functional stakeholders.
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Analyze marketing program effectiveness: Measure performance across digital channels (paid media, email, SEO, website) and identify optimization opportunities to improve ROI and business outcomes.
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Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics, analyze test results, and recommend data-driven changes.
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Identify trends and insights: Provide actionable insights based on consumer behavior, conversion paths, and segmentation analyses.
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Analyze the HCP and PWD journey: Track user paths from initial awareness through conversion and retention to identify drop-off points, engagement opportunities and growth opportunities.
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Develop attribution and cohort models: Evaluate marketing impact across touchpoints to understand CAC and channel performance to optimize future media spends.
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Segment user behavior: Analyze HCP and PWD segments by acquisition source, product interaction, or demographics to tailor messaging and campaign strategy.
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Inform campaign and channel strategy: Present performance reviews, business insights and recommendations to guide budget allocation, creative direction, and media planning.
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Lead competitive intelligence efforts: Identify, evaluate, and maintain internal and external sources of competitive intelligence, market trends, and industry developments to keep stakeholders informed and support strategic planning.
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Support strategic initiatives: Provide analytical support for brand campaigns, product launches, lifecycle marketing, and partnership programs.
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Drive cross-functional alignment: Act as a liaison between marketing, sales product, and finance to ensure cohesive data-informed decision making. Lead through influence by building strong relationships, aligning stakeholders, and driving execution without direct authority.
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Education: Bachelor’s degree in Marketing, Communications, or related field, or equivalent combination of education and experience.
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Experience: 7+ years of progressive marketing analytics experience supporting commercial-stage healthcare products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations. Experience supporting growth-stage or high-growth businesses is preferred. Diabetes experience is a plus.
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Advanced proficiency in data analysis, reporting, and visualization tools, including Salesforce reporting and analytics, Tableau dashboard development, Excel, Google Analytics, and related business intelligence platforms, with the ability to interpret complex data and translate findings into actionable business recommendations.
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Deep understanding of digital marketing channels (paid search, paid social, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis.
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Ability to break down ambiguous problems, develop hypotheses, and use data to validate solutions that improve marketing efficiency and effectiveness Highly organized, self-motivated, and comfortable navigating ambiguity in a fast-paced startup environment
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Strong written and verbal communication skills; comfortable presenting findings and recommendations to both technical and non-technical stakeholders across marketing, product, and leadership teams.
Sequel Med Tech provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
At Sequel, we believe that when you thrive, we thrive. That’s why our benefits package is designed to support you from day one. You’ll be automatically enrolled in our 401k plan, featuring a 6% company match and 100% immediate vesting. We’re committed to your well-being and understand the unique needs of employees and families living with diabetes, so we offer capped out-of-pocket insulin costs and GLP-1 coverage across all plans. You’ll have access to a variety of Meritain health insurance plans to suit your needs and can also take advantage of Flexible Spending Accounts (FSAs) or Health Savings Account (HSA). Our comprehensive benefits package includes vision and dental coverage, plus voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care. In addition, we provide employer-paid short-term disability and life insurance for extra peace of mind.
We know the importance of taking time to rest and recharge. That’s why Sequel offers flexible PTO, generous paid holidays, and Flex Time options to help you balance work and life when you need it most. Our team enjoys a culture built on hard work, fun, and genuine support. At Sequel, you’re not just starting a job, you’re building a rewarding career and a brighter future. Join us, and let’s thrive together!
Environmental/Safety/Physical Work Conditions
Ensures environmental consciousness and safe practices are exhibited in decisions
Use of computer and telephone equipment and other related office accessories/devices to complete assignments
May work extended hours during peak business cycles
Physical requirements such as lifting specific weights
Some travelling is expected
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