Senior Manager, Consumer Operations & Omnichannel

Description : 

The Senior Manager, Consumer Operations & Omnichannel serves as the execution lead for consumer marketing, partnering with internal stakeholders and agency partners to bring consumer strategy to life across digital and omnichannel experiences. This role oversees execution of consumer campaigns, manages agency partners, leads promotional review for consumer materials, and continuously optimizes performance through data and analytics.

Reporting to the Senior Director, Consumer Marketing, this role sits at the intersection of strategy and execution — ensuring campaign timelines stay on track, owned digital channels perform and remain compliant, promotional assets move efficiently through MLR, and performance data translates into actionable insight. The ideal candidate is an operationally fluent pharmaceutical marketing professional with hands-on experience in website management, MLR/PRC processes, campaign project management, and digital analytics.

Location : Remote/field-based with 15-25% travel

Salary Range : $155-180k

Key Responsibilities : 

Agency Management & Omnichannel Execution

● Serve as day-to-day lead for consumer agency partners — media, digital, CRM, analytics, creative, and web — translating strategy into actionable briefs and integrated execution plans.

● Lead weekly agency status meetings and hold partners accountable for executional excellence, timeline adherence, and continuous improvement.

● Manage the consumer marketing operational budget, tracking spend against plan and providing financial reconciliation reporting.

Consumer Digital Experience

● Serve as business owner for the Viaskin Peanut consumer digital ecosystem, overseeing strategy, governance, and ongoing optimization of the patient website and other owned channels.

● Own digital content governance across consumer channels, ensuring timely publication, regulatory compliance, and brand/messaging consistency across web, email, CRM, and portal touchpoints.

● Partner with media and digital agencies to execute and optimize campaigns across search, social, display, and CRM using performance insights.

Promotional Review & Asset Management

● Serve as the Consumer Marketing lead for promotional review, ensuring all consumer-facing materials move through PRC/MLR on schedule via Veeva PromoMats.

● Maintain the consumer promotional asset library, ensuring version control, expiration tracking, and proper archiving of superseded materials.

● Build and manage the PRC submission calendar; track cycle times and approval rates, working proactively to improve first-pass rates.

Campaign Operations & Performance Analytics

● Own the master consumer marketing campaign timeline, coordinating across creative agencies, digital vendors, media buyers, and internal stakeholders for on-time execution.

● Develop dashboards and synthesize campaign insights into actionable recommendations for the Senior Director, Consumer Marketing and marketing leadership.

● Establish and monitor A/B testing frameworks across digital touchpoints to continuously improve creative and media performance.

● Coordinate cross-functionally with HCP Marketing, Market Access, Patient Services, and Commercial Operations to align consumer timing with brand milestones and launch readiness.

Compliance & Business Integrity

● Model and enforce full compliance with FDA promotional guidelines, PhRMA Code, and DBV policies across all consumer marketing activities.

● Ensure timely, accurate documentation across Veeva/PromoMats, maintaining audit-ready records for all consumer marketing programs.

Qualifications : 

Required

● Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.

● 5+ years of pharmaceutical or biotech marketing experience, with a focus on omnichannel or digital marketing.

● Hands-on experience leading promotional review and managing MLR/PRC submissions within Veeva PromoMats or an equivalent system.

● Demonstrated experience managing external agency partners and integrated, multi-vendor campaign timelines in a regulated industry.

● Experience measuring and optimizing omnichannel campaigns; highly detail-oriented with strong written and verbal communication skills.

Preferred

● Experience supporting a specialty or rare disease product launch, particularly in a pre-commercial or launch-stage biopharmaceutical company.

● Familiarity with pediatric health, allergy/immunology, or other specialty therapeutic areas with complex patient journeys.

● Knowledge of SEO/SEM best practices and experience with marketing automation or CRM-driven patient engagement platforms.

● Familiarity with ADA/WCAG web accessibility requirements and digital compliance standards for pharmaceutical websites.

Behavioral skills : 

• Curiosity: Keep on exploring uncharted territories. Always ask “why?” and more importantly “why not?”,

• Courage: Take smart risks, mentor each other to always do better & be accountable for our choices, our opinions, and our actions,

• Collaboration: Teamwork and spirit. Support each other and be equally involved in the achievement of our common goals,

• Credibility: Be transparent, follow through and build trust. Educate ourselves about our unique technology.