Role Overview

We are seeking a highly collaborative Demand Generation Manager to support pipeline growth through targeted account-based marketing (ABM), sales enablement campaigns, and regional takeout plays focused on EDB’s “Must-Win” enterprise accounts.

This role partners closely with Sales, SDRs, and regional field marketing teams to develop and execute coordinated campaigns that help open doors, accelerate engagement, and create pipeline within strategic global enterprise accounts. The ideal candidate is execution-focused, organized, data-driven, and experienced in running multi-channel campaigns aligned to sales priorities.

Rather than owning broad global demand strategy, this role will focus on campaign execution, account engagement programs, and sales-aligned marketing initiatives that support revenue goals in priority territories and accounts.

Key Responsibilities

ABM Campaign Execution & Sales Plays

• Execute targeted account-based marketing campaigns and takeout plays aligned to priority “Must-Win” accounts and regional sales objectives.
• Partner directly with Sales, SDRs, and regional field teams to support account penetration, meeting generation, and pipeline acceleration efforts.
• Coordinate and execute multi-channel campaigns including email, webinars, LinkedIn, digital programs, executive events, gifting, and content syndication.
• Support sales enablement initiatives by developing campaign toolkits, outreach support materials, messaging alignment, and follow-up workflows.
• Help activate and promote EDB content assets, customer stories, webinars, and thought leadership programs to strategic account audiences.
• Work with Product Marketing and Field Marketing to tailor messaging and campaigns for target industries, buying centers, and competitive takeout opportunities.

Pipeline Contribution & Campaign Performance

• Support pipeline generation goals across assigned accounts, regions, and campaigns.
• Track campaign engagement, MQL performance, account activity, and pipeline influence metrics.
• Monitor campaign effectiveness and optimize targeting, messaging, and channel performance based on results.
• Maintain strong alignment with Sales and SDR teams to ensure timely follow-up and visibility into campaign impact.
• Contribute insights and reporting for quarterly pipeline reviews and campaign planning discussions.

Campaign Operations & Lead Flow

• Coordinate campaign execution within Marketo and Salesforce in partnership with Marketing Operations.
• Support list segmentation, lead routing, nurture workflows, and campaign tracking processes.
• Ensure campaign data quality, SLA alignment, and reporting accuracy across assigned programs.

Sales & Regional Alignment

• Work closely with enterprise sales teams and regional field marketers to support strategic account engagement efforts and pipeline creation activities.
• Partner with SDR teams to align campaign follow-up and outreach execution.

Cross-Functional Collaboration

• Collaborate with Product Marketing, Corporate Marketing, Operations, and Customer Marketing teams to execute coordinated account-focused campaigns.

Qualifications

Required

• 4–6 years of experience in B2B demand generation, ABM, field marketing, or campaign marketing.
• Experience executing integrated marketing campaigns aligned to enterprise sales teams or strategic accounts.
• Familiarity with ABM programs, sales plays, and pipeline acceleration initiatives.
• Strong project management and campaign coordination skills.
• Experience working cross-functionally with Sales, SDRs, and Marketing teams.
• Comfortable managing multiple campaigns and priorities in a fast-paced environment.
• Strong communication and organizational skills with attention to detail.

Preferred

• Experience with Marketo, Salesforce, Salesloft, LinkedIn Campaign Manager, or similar marketing automation and CRM platforms.
• Experience supporting enterprise software, cloud, data, or infrastructure technology organizations.
• Familiarity with ABM platforms and account engagement tactics.