Senior Growth Manager, Web Experience & CRO

What You'll Do

Website Growth & Conversion Optimization

• Own the website optimization roadmap, focusing on conversion, enrollments, and customer acquisition efficiency.
• Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences.
• Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities.
• Take a hands-on approach to website updates, landing-page development, and optimization using CMS and modern web tools.

Experimentation & Analytics

• Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration.
• Design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows.
• Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to understand performance and identify opportunities.
• Partner with Analytics and Engineering to improve event tracking, attribution, and experimentation measurement.

Technical Optimization & Organic Growth

• Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance.
• Partner with SEO teams and agencies to improve site architecture, technical SEO, and visibility across traditional and AI-powered search.
• Collaborate with Paid Media teams to optimize campaign landing pages and improve acquisition economics.
• Leverage AI and automation to accelerate analysis, prototyping, testing, and execution.

Cross-Functional Execution

• Partner with Growth, Design, Engineering, Analytics, and external agencies to turn opportunities into shipped improvements.
• Prioritize initiatives based on expected business impact, effort, and available resources.
• Establish clear performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership.

What You'll Bring

• 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline.
• Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue.
• Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles.
• Proficiency with GA4, Google Tag Manager, and web analytics, plus experience with SQL, BigQuery, or similar tools.
• Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently.
• Working knowledge of HTML, CSS, JavaScript, and technical SEO.
• Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar.
• Strong analytical skills, commercial judgment, and the ability to prioritize initiatives based on measurable business impact.
• Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution.
• A proactive, hands-on approach with strong cross-functional collaboration and communication skills.

Nice to Have

• Experience in consumer subscriptions, fintech, insurance, telecom, energy, marketplaces, or similar industries.
• Experience optimizing multi-step purchase, quote, qualification, or enrollment funnels.
• Experience working in lean teams where you've personally implemented improvements rather than relying exclusively on Engineering or agencies.

What Success Looks Like

• Website conversion and enrollment rates improve through continuous optimization and experimentation.
• A structured CRO program consistently produces actionable insights and measurable business outcomes.
• Tracking, attribution, and website analytics become more reliable and actionable.
• Landing pages and customer journeys become faster, simpler, and more effective at converting visitors.
• SEO, Paid Media, Design, and Engineering are aligned around a clear website growth roadmap.
• You independently identify, prioritize, and ship improvements that contribute directly to customer acquisition.

Why You'll Love Working Here

• Meaningful ownership. Own a critical growth channel with direct impact on customer acquisition and business performance.
• Experimentation at the core. Build and scale a CRO program where insights turn into real improvements.
• Hands-on impact. Go beyond strategy and directly influence what gets built, tested, and launched.
• Cross-functional collaboration. Work closely with Growth, Product, Design, Engineering, Analytics, and Marketing.
• Our culture. We're friendly, transparent, collaborative, and love to innovate together.
• Professional development. Grow your skills and impact as Rhythm expands into new products and customer experiences.
• Competitive compensation and benefits. We offer competitive compensation, performance-based rewards, paid vacation, and comprehensive benefits.

Hiring Process

We aim to keep our interview process thoughtful, transparent, and respectful of your time.

1. People Screening (30 minutes) – Meet with a Talent Acquisition Partner to learn more about Rhythm, the role, and your background.
2. Hiring Manager Interview (45 minutes) – Meet with our Chief Marketing Officer to discuss your experience, approach to website growth, and experimentation strategy.
3. Stakeholder Interviews (2 separate conversations) – Meet with two cross-functional partners to explore your technical capabilities, collaboration style, and approach to driving results.
4. Case Study Presentation (60 minutes) – Present your approach to a role-relevant website growth and CRO challenge, including analysis, prioritization, and recommendations.
5. Reference Check – Connect us with professional references to learn more about your experience and working style.
6. Offer – If it's a mutual fit, we'll move forward with an offer and discuss next steps.