Senior Global Product Marketing Manager, Digital
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AI Summary
The Senior Global Product Marketing Manager – Digital will lead and support the global go-to-market strategy for Resmed’s provider-focused digital diagnostic solutions.
This role anchors the global go-to-market, pricing, positioning, and deployment efforts for provider diagnostic digital solutions, ensuring that they land successfully in market, scale adoption, and integrate seamlessly into the broader Resmed ecosystem of hardware, provider platforms, and consumer experiences.
As a Global Sr. PMM, this person will bring deep customer insight, commercial fluency, and cross-functional leadership to influence product direction and drive business impact across geographies. They collaborate closely with hardware PMMs, digital PMMs, regional marketing teams, and Product Management to ensure every launch and iteration delivers value for providers, partners, and patients.
1. Product & Portfolio Ownership (Somnoware)
- Serve as the primary Product Marketing owner for Somnoware, accountable for positioning, segmentation, value prop, and lifecycle optimization.
- Deeply understand Somnoware diagnostic workflows, referral dynamics, customer needs, and market drivers.
- Translate customer and market insights into clear upstream feedback for Product Management and leadership.
- Act as a diagnostics subject‑matter expert across Product Marketing, supporting integration into portfolio‑level narratives where appropriate.
- Guide change‑management considerations for workflow‑altering Somnoware releases.
2. Go‑to‑Market Leadership & Execution
- Lead end‑to‑end GTM strategy and execution for Somnoware launches, expansions, and major feature releases.
- Apply global GTM frameworks while tailoring execution to the unique realities of diagnostics and referral‑based services.
- Ensure launch readiness across sales enablement, messaging, training, and adoption planning.
- Serve as PMM lead for high‑priority diagnostics initiatives that span Product, Revenue, and Marketing functions.
3. Strategic Market Insight & Influence
- Act as a diagnostics market expert; synthesizing provider, referrer, competitive, and regulatory insights.
- Identify emerging trends in diagnostics and referral pathways, advising leadership on implications.
- Shape Somnoware strategy by grounding roadmap and GTM decisions in real market behavior, not assumptions.
4. Cross‑Functional Leadership
- Partner closely with Product, Sales, Sales Enablement, Marketing, Legal/Compliance, and Revenue teams to drive aligned execution.
- Lead cross‑functional GTM workstreams when needed, creating clarity across dependencies and ownership.
- Represent Product Marketing in diagnostics‑related forums and planning cycles.
5. Storytelling & Enablement Excellence
- Partner with Marketing to develop clear, compelling Somnoware narratives that articulate diagnostic value within the broader care pathway.
- Create high‑quality enablement assets that scale across sales and commercial teams.
- Guide how Somnoware is positioned relative to adjacent Resmed solutions without diluting its core value.
6. Performance Optimization
- Define and track success metrics for Somnoware launches and in‑market performance.
- Lead retrospectives and continuous improvement efforts to strengthen future execution.
- Share learnings and best practices to elevate diagnostics GTM capability across PMM.
Ideal Candidate Profile
- Bachelor’s degree preferred; relevant professional experience may be considered in lieu of a degree.
- 7–10+ years of experience in product marketing, product management, or commercial roles.
- Experience supporting and scaling healthcare / digital health businesses.
- Strong understanding of healthcare services, diagnostics, interoperability, digital health, or workflow‑driven solutions.
- Proven ability to operate effectively in ambiguity and build clarity in fast‑moving environments.
- Exceptional collaborator with influence across senior, cross‑functional stakeholders.
- Recognized as a strategic partner and GTM leader, not just an execution owner.
We are shaping the future at Resmed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees receive Flexible Time Off (FTO), receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.
At Resmed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this position is: $144,000 - $180,000 USD.
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now! We commit to respond to every applicant.
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