Senior Director of Retail Marketing

About Comfrt

Comfrt is one of the fastest-growing direct-to-consumer apparel brands, redefining what comfort means through elevated essentials designed for everyday life. Our mission goes beyond clothing—we are building a global community centered around comfort, confidence, mental wellness, and inclusivity.

About the Role

As Comfrt continues to expand across retail, wholesale, and experiential channels, we are seeking a strategic and commercially minded Senior Director of Retail Marketing to lead our physical brand experience.

This role will own the strategy and execution of Comfrt’s retail marketing ecosystem, including store launches, retail experiences, wholesale partnerships, local market activations, and customer engagement initiatives. Working cross-functionally with Brand, Creative, Retail Operations, Merchandising, Marketing and Growth teams, you will develop scalable retail marketing strategies that strengthen brand awareness, drive traffic and revenue, and support Comfrt’s continued expansion.

Key Responsibilities

Retail Marketing Strategy

• Develop and execute Comfrt’s retail marketing strategy, ensuring alignment with the company’s overall brand and business objectives.

• Translate seasonal campaigns, product launches, and curated brand moments into impactful retail experiences across new stores, pop-ups, and future retail formats.

• Establish scalable retail marketing frameworks, playbooks, and brand standards that ensure consistency across all physical touchpoints.

• Partner with cross-functional teams to create integrated omnichannel campaigns that connect physical and digital customer experiences.

• Lead full funnel marketing initiatives to drive traffic and sales for retail stores - including localized digital and paid media campaigns, in store and community events, influencer and creator partnerships, and affiliate programs - in partnership with the Growth, Social, and CRM teams.

Store Openings & Market Expansion

• Lead marketing strategy for new store openings from pre-launch to build hype and excitement with the local community through to post-opening, including local marketing, community engagement, partnerships, and customer acquisition.

• Develop repeatable launch playbooks to support future retail expansion into 2027.

• Identify opportunities to drive awareness, traffic, and customer engagement in new and existing retail locations.

Retail Partnerships & Market Development

• Serve as Comfrt’s primary marketing partner for wholesale accounts, landlords, mall operators, and retail property management teams.

• Build strong relationships with retail partners to maximize brand visibility, drive local marketing opportunities, and support commercial success.

• Develop account-specific marketing strategies, promotional campaigns, and activation plans aligned with Comfrt’s brand standards.

• Collaborate with retail partners on events, community initiatives, grand openings, and localized marketing opportunities.

• Ensure a consistent and elevated Comfrt brand experience across all partner retail environments.

Experiential Marketing

• Develop innovative retail experiences, events, and activations that deepen customer engagement and strengthen brand affinity.

• Identify emerging retail and consumer trends to continuously evolve Comfrt’s in-person brand experience.

• Partner with internal teams and external partners to execute high-impact experiential marketing initiatives.

Cross-Functional Leadership

• Partner closely with Brand, Creative, Growth, Social, CRM, Data & Insights, Merchandising, and Retail Operations teams to execute integrated retail marketing initiatives.

• Manage relationships with external agencies, vendors, and strategic partners.

• Foster collaboration across departments to ensure successful execution of retail priorities.

Performance & Optimization

• Define KPIs to measure retail marketing performance, including traffic, conversion, customer acquisition, engagement, and revenue, assessing impact in-store and halo effect.

• Leverage consumer insights, market trends, and performance data to optimize programs and improve business outcomes.

• Manage retail marketing budgets and evaluate ROI across campaigns and activations.

Team Leadership

• Build, mentor, and lead a high-performing retail marketing team.

• Foster a culture of creativity, accountability, collaboration, and continuous improvement.

• Develop organizational capabilities that support Comfrt’s long-term retail growth.

Qualifications

• 8-10 years of experience in retail marketing, experiential marketing, wholesale marketing, or brand marketing within fashion, apparel, lifestyle, or consumer brands.

• Hands on experience driving retail traffic and sales through a mix of channels, including local digital/paid media, influencer and affiliate marketing, and events.

• Proven success developing and executing retail marketing strategies across physical retail environments, including store openings, retail expansion, and experiential activations.

• Experience partnering with retail operations, merchandising, creative, commercial, and growth teams.

• Strong understanding of retail marketing, consumer behavior, visual merchandising, and customer experience.

• Demonstrated ability to lead cross-functional initiatives in a fast-paced, high-growth environment.

• Experience managing budgets, agencies, vendors, and external partners.

• Strong analytical skills with the ability to leverage data and insights to drive strategic decisions.

• Exceptional communication, organizational, and stakeholder management skills.

• Experience building, mentoring, and leading high-performing teams.

Preferred Qualifications

• Experience scaling retail marketing programs for a high-growth direct-to-consumer, fashion, or lifestyle brand.

• Experience supporting national or international retail expansion.

• Strong background in experiential marketing, community engagement, and retail partnerships.

• Experience integrating retail marketing with digital, CRM, and omnichannel customer strategies.

• Deep understanding of evolving retail trends and consumer shopping behaviors.

What Success Looks Like

• Build and scale a best-in-class retail marketing function that supports Comfrt’s retail expansion strategy.

• Deliver successful store openings and retail activations that drive awareness, traffic, and revenue.

• Develop strong partnerships with wholesale accounts, landlords, and retail operators that expand Comfrt’s market presence.

• Create memorable retail experiences that strengthen customer engagement and brand loyalty.

• Build and lead a high-performing retail marketing team capable of supporting Comfrt’s continued global growth.

Work Environment

• Fast-paced, collaborative, and entrepreneurial environment.

• Ability to travel domestically and internationally as needed to support store openings, retail partnerships, activations, and key business initiatives (approximately 25–40% travel, depending on business needs).

• Comfortable balancing strategic leadership with hands-on execution in a rapidly growing organization.

Why Join Comfrt?

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.

• Work in a supportive, creative environment where your ideas and growth are valued.

• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! 

• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.