Senior Digital Analyst

Applications closing date: 29 May 2026.

This role sits within Analytics Sales Platform of our Customer Analytics & Data Solutions Division.



As a Senior Digital Analyst, you'll deliver advanced analytics and insights that drive business performance and customer experience improvements within a specific domain at TUI. Working within the Customer Analytics & Data Solutions function, you'll conduct complex analyses, develop reporting solutions, and translate data into actionable recommendations while serving as a subject matter expert, providing analytical guidance to stakeholders and mentoring junior team members.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll conduct complex data analysis to identify trends, patterns, and opportunities that drive business value, analyzing customer journeys, conversion funnels, and identifying key performance drivers.
• We'll look to you to design and maintain dashboards and reporting solutions, creating interactive visualizations while ensuring data accuracy and automating processes where possible.
• You'll translate complex analytical findings into clear narratives and actionable recommendations, developing business cases and communicating technical concepts to non-technical audiences.
• Serving as a subject matter expert, you'll provide guidance on analytical approaches, answer complex questions, and mentor junior analysts on technical skills.
• Your collaboration skills will be essential as you work with cross-functional teams to understand business requirements, develop analytical plans, and align analytics work with business objectives.
• The role involves implementing process improvements, documenting methodologies, creating reusable templates, and standardizing analytical approaches to enhance delivery efficiency.
• You'll proactively identify opportunities for analytics to add value, proposing and leading initiatives that drive performance improvements and suggesting new metrics to track.
• Staying current with analytics tools and industry trends will be important as you continuously develop skills, apply new techniques, and share knowledge with team members.

ABOUT YOU

• You bring strong analytical skills with the ability to work with complex datasets and derive meaningful insights, along with proficiency in analytics and visualization tools like Adobe Analytics, Tableau, Power BI, and Google Analytics.
• Experience with digital analytics, dataLayers, A/B testing, data visualization best practices, and data governance principles.
• You have excellent communication skills with the ability to present complex findings clearly and experience with data storytelling and communicating results to senior leaders.
• You demonstrate strong problem-solving skills, attention to detail, and the ability to work independently while managing multiple priorities in a collaborative environment.
• You demonstrate strong stakeholder management skills with the ability to build relationships at various levels, along with project management experience and a problem-solving mindset focused on delivering business value.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.