Senior Customer Insights Manager

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

The Senior Customer Insights Manager would act as a dedicated insights partner to Merchandising, responsible for:

• Addressing merchant‑driven category and subcategory insight questions
• Mining and synthesizing insights from Simile, Mintel, and Kantar
• Translating research into clear, concise, decision‑ready insights
• Serving as a subject matter expert in consumer research and category strategy

This role focuses on insight synthesis and enablement—not new research spend—maximizing existing assets.

A core responsibility of this role would be creating and managing category‑specific agent banks within Simile, including:

• Category and subcategory buyers
• CVS store brand buyers, explicitly modeled alongside competitive store brands
• Competitive private‑label buyers where available

These agent banks would enable:

• Consistent evaluation of CVS store brands relative to competitors
• Faster, more scalable category insights
• Deeper understanding of store brand choice drivers and trade‑offs at a category level

This capability does not exist today and represents a meaningful step forward in applying AI to merchandising strategy.

Required Qualifications

• 7+ years of relevant experience - plan, analyze, and provide successful qualitative and quantitative customer research across a variety of methodologies that meets partner goals, including strong analytical skills.
• A strategic mindset with an ability to connect insights across a variety of data sources
• Compelling communication and storytelling skills
• Independent program management skills
• Ability to communicate clearly and effectively across internal team members, collaborators, and vendor partners
• Role may require occasional travel (<5% of the time)

 

Preferred Qualifications

• Prior Consumer Packaged Goods (CPG) or retail experience
• Experience choosing, managing, and working with research vendors, or experience at a market research vendor
• Experience working in a complex organization across a variety of partner groups
• PowerPoint, Word and Excel skills

Education
Bachelor's degree

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/22/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.