Senior CRM manager

About Us

We are building an iGaming product and a strong retention team. We're looking for a Senior CRM Manager to own our CRM strategy, from segmentation and automation to growing LTV and reducing churn.

What You'll Do

• Develop and run the CRM strategy across the entire player lifecycle: onboarding, activation, retention, and reactivation.

• Build and optimize automated trigger journeys (email, push, SMS, in-app, messengers).

• Manage database segmentation by deposits, behavior, player value (VIP / mid / low), and product preferences.

• Plan and launch campaigns, bonus mechanics, and promo activities together with the Product, Marketing, and Payments teams.

• Run A/B and multivariate tests and turn the findings into process improvements.

• Analyze key metrics: retention, churn, LTV, ARPU, deposit conversion, bonus ROI, and CRM's contribution to GGR / NGR.

• Monitor data quality and deliverability (domain reputation, unsubscribes, inbox placement).

• Ensure communications comply with responsible gaming standards and regulatory requirements (including those on bonuses and advertising).

• Work with vendors and platforms, and brief designers, copywriters, and developers.

• Mentor junior and mid-level specialists and share expertise.

What We're Looking For

• 4+ years in CRM / Retention, including at least 2–3 years in iGaming (sportsbook and/or casino).

• Experience managing the full campaign cycle and building automations from scratch.

• Confident use of CRM platforms (e.g., Optimove, Fast Track, Salesforce Marketing Cloud, Braze, Customer.io, Insider, MoEngage, or similar).

• Data skills: working-level SQL, BI tools (Metabase, Tableau, Power BI, Looker, etc.), Excel / Google Sheets.

• Understanding of bonus economics: wagering, cost of bonus, abuse risks, and impact on margin.

• Experience with the VIP segment and personalization is a big plus.

• Analytical mindset and a habit of making data-driven decisions.

• English at B2 (Upper-Intermediate) or higher; fluent Russian; additional languages are a plus.

Nice to Have

• Experience managing a team or mentoring.

• Knowledge of CIS / European / LatAm / Asian markets (specify target GEOs).

• Experience with predictive churn / LTV models and CDPs.

• Understanding of affiliate and performance channels.

What We Offer

• Competitive salary based on interview results.

• The chance to shape the retention strategy and see the impact of your decisions in the numbers.

• A modern tool stack and a dedicated testing budget.

• Full remote.

• Paid vacation and sick leave.

• A strong team and fast decision-making without excessive bureaucracy.