Senior Brand & Narrative Marketing Manager

R1 is the leading provider of technology-driven solutions that transform the patient experience and financial performance of hospitals, health systems and medical groups. We are the one company that combines the deep expertise of a global workforce of revenue cycle professionals with the industry’s most advanced technology platform, encompassing sophisticated analytics, AI, intelligent automation, and workflow orchestration. 

As our Senior Brand & Narrative Marketing Manager, you will serve as the chief storyteller and guardian of our brand voice. In this role, you will define and refine our overarching brand narrative, build and manage our customer story pipeline, and lead critical brand architecture and naming initiatives in close partnership with Creative, Product, and Product Marketing.

As a senior individual contributor, you will drive both strategy and execution - translating complex product capabilities into compelling, human-centered customer stories, case studies, and scalable messaging frameworks that elevate our brand across every touchpoint.

Here’s what you will experience working as a Senior Brand & Narrative Marketing Manager:

1. Brand Platform & Messaging Frameworks

• Strategic Platform and Core Narrative Own and continuously evolve our core company narrative (purpose and beliefs), positioning, and messaging frameworks to ensure consistency across all marketing channels and go-to-market teams.
• Values & Mission: Stay aligned with HR on company mission, values and positioning statement to ensure a coherent overall brand platform.
• Enablement: Partner with Sales, Product Marketing, HR, and Content to ensure internal teams understand and actively leverage our brand narrative in customer-facing interactions.
• Thought Leadership: Shape messaging for key company announcements, executive keynotes, and major brand campaigns to amplify overall market presence.

2. Customer Advocacy & Story Pipeline

• Pipeline Management: End-to-end ownership of our customer story pipeline; identifying, recruiting, interviewing, and engaging satisfied customers to showcase their success.
• Content Creation: Produce high-impact customer assets, including written case studies, video testimonials, slide decks, and short-form snippets for social and web.
• Story Amplification: Work with PR, demand generation, and social media teams to systematically weave customer voices into broader brand and growth campaigns.

3. Brand Architecture & Naming Taxonomy

• Product & Brand Alignment: Work in tight lockstep with Product Management and Product Marketing to develop naming conventions and messaging hierarchies for new products, features, and tiers.
• Taxonomy & Guidelines: Establish and maintain internal brand taxonomy, glossary, and style guidelines to prevent fragmented positioning as the product suite scales. Create and run a brand governance process, ensuring updates are thoughtful and aligned. Collaborate with Content on a digital asset management program that supports core brand assets.

Required Skills:

• Experience: 5+ years of experience in brand marketing, product messaging, content strategy, or customer advocacy (B2B SaaS or technology background preferred).
• Storytelling Mastery: Proven track record of producing compelling written content, particularly in-depth customer case studies and high-level messaging docs.
• Cross-Functional Influence: Strong ability to collaborate effectively with Product Management, Product Marketing, Sales, and Creative/Design without needing direct authority.
• Interpersonal & Interviewing Skills: Skilled at conducting insightful, empathetic interviews with senior customer executives to extract powerful narratives.
• Strategic & Executional: Equally comfortable facilitating high-level strategy workshops and rolling up your sleeves to write and edit copy under tight deadlines.

The healthcare system is always evolving — and it’s up to us to use our shared expertise to find new solutions that can keep up. On our growing team you’ll find the opportunity to constantly learn, collaborate across groups and explore new paths for your career.

Our associates are given the chance to contribute, think boldly and create meaningful work that makes a difference in the communities we serve around the world. We go beyond expectations in everything we do. Not only does that drive customer success and improve patient care, but that same enthusiasm is applied to giving back to the community and taking care of our team — including offering a competitive benefits package.

R1 RCM Inc. (“the Company”) is dedicated to the fundamentals of equal employment opportunity. The Company’s employment practices , including those regarding recruitment, hiring, assignment, promotion, compensation, benefits, training, discipline, and termination shall not be based on any person’s age, color, national origin, citizenship status, physical or mental disability, medical condition, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. Furthermore, the Company is dedicated to providing a workplace free from harassment based on any of the foregoing protected categories.

If you have a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at 312-496-7709 for assistance.

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To learn more, visit: R1RCM.com

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