Senior Brand Manager

Content Creation & Production

• Own Highland's content engine end to end — from narrative and concept through production, launch, and repurposing across channels
• Build and maintain the content calendar to drive an integrated message across channels
• Partner with the Creative Director on video and photoshoots with Team USA athletes, and customer events & testimonials, owning planning, logistics, and execution
• Lead content review and approvals, including customer, legal, and sponsorship compliance sign-off
• Manage the content library to support future activation and sales enablement

Campaign & Sponsorship Activation

• Lead activation of integrated brand campaigns from brief and creative development through launch, optimization, and reporting, working closely with cross-functional teams to maximize consistency and impact. Campaigns to include tentpole events, current-customer engagement, and demand generation programs
• Deliver Highland's LA28 Olympic & Paralympic activation with internal and external teams, ensuring assets, content, and messaging connect with both national and local audiences
• Maximize the value of the LA28 partnership across brand awareness, demand generation, and customer engagement while maintaining USOPP/IOC compliance
• Build local activation and co-marketing moments with school districts, from ribbon cuttings to community events

Brand Steward & Narrative

• Serve as a steward of the Highland brand, holding a consistent voice, look, and experience across every channel and touchpoint
• Bring Highland's established brand strategy to life through campaigns, content, and activation — sharpening how the story gets told
• Partner with leadership on thought leadership and stakeholder advocacy moments that build Highland's reputation in a competitive, fast-moving market

Product Marketing & Narrative

• Help drive Highland's product narrative translating our Electrification-as-a-Service offering and product capabilities into clear, differentiated positioning and messaging for priority audiences
• Partner cross-functionally to develop messaging frameworks and value propositions that connect product features to customer outcomes
• Own the development of product-facing sales collateral (e.g. decks, one-pagers, and talk track) that help commercial teams engage district and municipal decision-makers

Performance Measurement

• Track, analyze, and report on campaign effectiveness, adjusting as needed to meet and exceed KPIs
• Translate performance data into clear recommendations that sharpen future brand and product marketing investments

• Bachelor's degree in Marketing, Communications, or a related field
• 7+ years of  brand, content, and/or product marketing experience
• Strong track record of developing and executing integrated marketing campaigns, preferably in support of high-profile sponsorships
• Demonstrated experience owning content production end to end — briefing creative, directing agencies and production crews
• Experience developing product positioning, messaging, and sales enablement materials that connect a product or service to customer outcomes
• Proven ability to lead cross-functional initiatives across content, digital, paid media, events, and PR
• Demonstrated experience with sponsorship activation and major brand events preferred
• Outstanding communication, project management, and stakeholder management skills
• Ability to synthesize complex information into compelling benefits, messaging, and presentations
• Experience in B2B or public sector marketing a plus