Senior Account Executive, PR

About You: 

• 3+ years of experience in tech (B2B and/or consumer)
• You have your ear to the ground on the latest in media, are an avid trendspotter, and bring creative thinking to storytelling.
• You are comfortable servicing a broad range of clients, from nimble startups to large enterprises and publicly traded companies, matching the tone to reinforce client confidence.
• You thrive in a high-context, low-control environment, taking ownership of deliverables (e.g. first-drafts of pitches and story-angles) without waiting for step-by-step direction.
• You treat media relationships with deep respect, avoiding “spray and pray” tactics to build long-term trust with reporters, influencers and analysts.

About This Role: 

The Senior Account Executive is a key day-to-day client contact and seasoned executional hand on accounts (maximum of 6). You are in the business of providing long-term value to clients and executing bespoke, high-impact earned attention strategies aligned directly with their business outcomes.

This is one of the heaviest media relations roles on the PR team with an expectation that you’ll be proactively developing hard-hitting story angles that regularly turn into results for clients. You’re growing your own industry reputation and Rolodex, and love meeting with journalists, influencers, and industry experts.

You’ll operate with outcome-oriented autonomy, using AI tools to eliminate process bloat and low-value tasks so you can focus on high-impact strategic work.

Previous experience in the tech (B2B or B2C) world is critical, as well as a deep understanding of the shifting earned media landscape and how to measure the value of a PR win in the context of a client’s business goals.

You’ll thrive if you’re an energetic, nimble self-starter who pushes for continuous evolution, shoots their shot with bold creative ideas, and acts as a trusted advisor to clients and executives.

What You’ll Be Doing:

• Lead day-to-day program execution across up to 6 accounts, deploying tailored earned attention strategies alongside a dedicated resource from our Strategy team, day-to-day account leads and a S/VP.
• Build enduring, first-name-basis relationships with journalists, creators, and analysts. 
• Craft tailored, high-value pitches (no "spray and pray") that turn complex tech into compelling stories.
• Score earned attention for your clients across all media verticals and mediums.
• Take ownership of clients’ speaking and awards programs, identifying best-fit opportunities, crafting submissions, and managing stage appearances.
• Attend trade shows, conferences, and other events as a representative of Codeword.
• Support with building industry-leading reports on PR program ROI with our Insights & Analytics team.
• Leverage AI tools smartly and precisely to streamline workflow and automate administrative tasks, maintaining a high bar of human-in-the-loop quality.
• Lead by example by securing impactful media wins and guiding junior talent on client-facing work and narrative building.
• Supporting your account teams in building lasting relationships with clients.
• Bringing creative ideas to your clients outside of traditional PR, utilizing Codeword’s full service capabilities.

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